Ashwagandha intake linked to memory and attention benefits

Data from a 30-day supplementation trial indicated that a daily dose of 225 mg of Specnovaโ€™s NooGandha liposomal ashwagandha also decreased perceptions of tension and fatigue in healthy young men and women.

Importantly, given concerns around the botanical reported by some European countriesโ€‹, the study found โ€œashwagandha supplementation either had no effect or more favorably improved clinical blood panels with no differences in reported perceptions of side effects,โ€ wrote researchers from Texas A&M University and Increnovo LLC.

The studyโ€™s findings are published in Nutrientsโ€‹.

Demandโ€‹

Ashwagandha (Withania somniferaโ€‹) has a history of use in Ayurvedic medicine that dates back as much as 4,000 years to the teaching of renowned scholar Punarvasu Atreya, and in subsequent works that make up the Ayurvedic tradition, according to a monograph from the American Herbal Pharmacopoeia (AHP). The name of the herb derives from Sanskrit, and means โ€œsmells like a horseโ€, which refers to the strong smell of the root which is said to be redolent of horse sweat or urine.

Ashwagandha root is a well-known adaptogenโ€”a substance believed to increase the bodyโ€™s ability to adapt to different forms of stress.

According to HerbalGramโ€™s Herb Market Reportโ€‹, sales of herbal supplements with ashwagandha hit $111 million in the U.S. Mainstream Multi-Outlet Channel for 2022, an increase of 20% over the previous year. This surge saw ashwagandha leap to number 5 on the best-selling list in the mainstream channel. In 2019, the herb was only number 33 in this channel.



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