Brand new: Amwayโ€™s longevity and gut health focus, NYO3’s krill oil strategy and more


Amway expands Nutrilite range with longevity, health span, gut microbiome solutions – WATCHโ€‹

Amway is paying more attention to longevity, health span, and gut microbiome as it expands the range of products and solutions for its flagship brand Nutrilite.

The brand celebrates its 90thโ€‹ year anniversary this year and has been looking at how it could tap on its phytonutrient expertise more deeply into gut health and longevity.

Speaking withย NutraIngredients-Asia,ย โ€‹Asha Gupta, regional president, Asia and chief strategy and corporate development officer at Amway, said that the company would be introducing a โ€œgut primerโ€ and cellular health product into Asia-Pacific.

‘Beyond single ingredients’: NYO3 to launch multipurpose krill oil products for women and joint healthโ€‹ย ย 

Norwegian krill oil brand NYO3 is launching a series of multipurpose krill oil products targeted at women and sports users in China.

This is on the back of rising consumer understanding beyond the use of fish oil when it comes to improving omega-3 levels.

The brand is expecting to launch a krill oil supplement formulated with collagen and hyaluronic acid for eye health among women, said John Bao, head of NYO3 in Asia-Pacific

Chinaโ€™s GanoHerb looks to capture white spaces for ganoderma products in Middle Eastโ€‹ ย โ€‹

Chinese firm GanoHerb has identified untapped opportunities in the Middle Eastern market, where awareness and availability of ganoderma products are relatively scant.

In China, GanoHerb runs more than 100 retail shops while partnering with drug stores such as Tong Ren Tang to stock its products. The brand is also available on e-commerce platforms like Tmall and JD.com.

With the halal certification, the company hopes to expand into the Middle East, especially into the areas of reishi coffee and tea.



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