iHerb Unveils Online Distribution Partnership With The Vitamin Shoppe – Vitamin Retailer Magazine



Health and wellness e-commerce retailer iHerb (Irvine, CA) announced a partnership with The Vitamin Shoppe (Secaucus, NJ) to bring the brick-and-mortar retailerโ€™s products to millions of new consumers worldwide.

iHerb ships more than 50,000 products from more than 1,800 brands to more than 180 countries, the company said.

โ€œAt The Vitamin Shoppe, we believe everyone is deserving of good health, so weโ€™re especially pleased to now offer our high-quality supplements and advanced sports nutrition formulas to millions of new consumers in markets around the world, via the global reach of iHerb,โ€ said Muriel Gonzalez, president of The Vitamin Shoppe. โ€œOur collection of exclusive brands and products are consistently top sellers across our U.S. business, due to their trusted quality, innovation, and value. We look forward to bringing those industry-leading standards to our partnership with iHerb and its extensive international customer base.โ€

iHerb will now offer more than 250 products from The Vitamin Shoppe, including Vthrive, BodyTech and BodyTech Elite, with hundreds more slated over the rest of the year.

โ€œWe are proud to welcome The Vitamin Shoppeโ€™s proprietary brands to our site, further enriching our diverse product offerings,โ€ said Lindsey Wiefels, senior vice president of merchandising for iHerb.

For more information, visit www.iherb.com or www.vitaminshoppe.com.



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