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How are โbetter for youโ and other health claims regulated?
Weโve all seen the term โbetter for youโ attached to ostensibly healthy versions of less healthy โ and often unhealthy – products. Intuitively, we know what the term means. But how can it be used? What does regulation have to say about it? Is โbetter for youโ a regulated term? โ The term โbetter for…
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Are protein bars and powders damaging to gut health?
The high-protein food trend has become hugely popular with consumers, in recent years, leading to the launch of a whole host of high-protein products. From high-protein yoghurts to high-protein shakes, food and beverage manufacturers have fully embraced the high-protein trend. โProtein is a major focus for consumers,โ said a spokesperson for market insight provider, Innova…
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Could a junk food diet cause long-term damage to the brain?
So-called junk food is consumed across the world and is particularly prevalent in the Western diet. But in recent years it has increasingly been linked to serious health concerns, including obesity, type two diabetes, heart-related problems such as cardiovascular disease, high blood pressure, high cholesterol and certain types of cancer. Now, new research from scientists…
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Personalised nutrition: What do consumers really think of this new trend?
Personalised nutrition has gained a huge amount of attention in recent years and has already proven to be hugely profitable for companies providing it as a service. In fact business intelligence platform, Statista, valued the global personalised nutrition market at an estimated 8.2 billion US dollars in 2020 and expects that figure to double by…
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Nourished on how to communicate the potential of personalised nutrition to consumers
Personalised nutrition, when consumers can get food specifically catered, or even crafted, to suit their individual nutritional needs, may be a thriving business. But do consumers actually understand what it is? Itโs a complex process, Melissa Snover, CEO of personalised nutrition brand Nourished โ which makes personalised 3D-printed gummies which contain nutrients specified to consumer…
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3 start-ups boosting food quality in Europe
There is a wide range of reasons why it is important to be able to assess the quality of food products. You might need to know their composition, including levels of nutrients or sugars. You might need to check for potentially harmful substances, such as microplastics. You might simply want to know whether they have…
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Could eating beans aid cancer prevention?
A study by the University of Texas MD Anderson Cancer Center has found that eating foods such as navy beans, which are rich in gut-supporting nutrients, fibre and amino acids, enhances the diversity of the gut microbiome and could help to prevent and treat colorectal cancer. How was the study conducted?โ Funded by the American…
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Consuming the right diet can add years onto our lives even in old age, study suggests
In the UK, 75,000 premature deaths are linked to poor diet every year, and out of these, almost 17,000 are people aged between 15 and 70. Previous studies have argued that diets can lengthen a human life, with one saying that the โoptimalโ diet could cause one to live for 12 extra years. Now, a…