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How brands are capitalising on gut health
The gut health trend is here to stayโ. And unlike other trends (plant-basedโ Iโm looking at you) it shows no signs of slowing. So why is the gut health trend so successful and how have manufacturers turned it into the gold mine itโs become? Why has the gut health trend become so popular?โ By now,…
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How are โbetter for youโ and other health claims regulated?
Weโve all seen the term โbetter for youโ attached to ostensibly healthy versions of less healthy โ and often unhealthy – products. Intuitively, we know what the term means. But how can it be used? What does regulation have to say about it? Is โbetter for youโ a regulated term? โ The term โbetter for…
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Are protein bars and powders damaging to gut health?
The high-protein food trend has become hugely popular with consumers, in recent years, leading to the launch of a whole host of high-protein products. From high-protein yoghurts to high-protein shakes, food and beverage manufacturers have fully embraced the high-protein trend. โProtein is a major focus for consumers,โ said a spokesperson for market insight provider, Innova…