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Magnesium, multi-functional hydration claims rise as consumers seek to improve wellness, Circana reports
“It is not surprising to see continued blurring lines that are happening between categories, as manufacturers seek to meet consumer needs for healthier options in the food we eat. Sixty-five percent of shoppers believe healthy eating is worth the extra expense, and this is a global phenomenon,” explained Kristin Hornberger, EVP and practice leader for…
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M2 Ingredients highlights recent ex vivo studies for mushrooms on gut health at IFT FIRST
The companyโs recent ex vivo studies shed light on the impact of various mushroom species on gut health. The results are promising for food and beverage formulators seeking prebiotic ingredients. The studies found that M2โs mushrooms demonstrably boosted the population of good gut bacteria, crucial for overall digestive health, and stimulated the production of butyrate,…
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Making the first move into menopause-friendly foods
Predictions that the global menopause market could be worth $24.4bn by 2030โ has sparked a burst of innovation in consumer goods, with a growing number of supplements, teasโ and skincare lines, designed to alleviate symptoms, now available. But food has remained a largely quiet area for product development. Thatโs despite campaign groups insisting that food…
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Can food palatability be predicted?
While different consumers like different foods, it can nevertheless be said that some foods are, generally speaking, more palatable than others. Chocolate or pizza are liked by the majority of consumers, for example. However, outside of these examples, it can be useful to ascertain whether certain foods are palatable before producing them en-masse. A recent…
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Gut health watch: Whatโs the latest on gut health in food and beverages?
The gut health trend, and by extension the gut health industry, has undergone an astronomic rise, over the past decade. Where once upon a time, the gut was a subject discussed solely by dieticians and doctors, now it is the part of the common vernacular and fuels a billion-dollar industry worldwide. We look at all…
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How brands are capitalising on gut health
The gut health trend is here to stayโ. And unlike other trends (plant-basedโ Iโm looking at you) it shows no signs of slowing. So why is the gut health trend so successful and how have manufacturers turned it into the gold mine itโs become? Why has the gut health trend become so popular?โ By now,…
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Are protein bars and powders damaging to gut health?
The high-protein food trend has become hugely popular with consumers, in recent years, leading to the launch of a whole host of high-protein products. From high-protein yoghurts to high-protein shakes, food and beverage manufacturers have fully embraced the high-protein trend. โProtein is a major focus for consumers,โ said a spokesperson for market insight provider, Innova…
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Nourished on how to communicate the potential of personalised nutrition to consumers
Personalised nutrition, when consumers can get food specifically catered, or even crafted, to suit their individual nutritional needs, may be a thriving business. But do consumers actually understand what it is? Itโs a complex process, Melissa Snover, CEO of personalised nutrition brand Nourished โ which makes personalised 3D-printed gummies which contain nutrients specified to consumer…
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3 start-ups boosting food quality in Europe
There is a wide range of reasons why it is important to be able to assess the quality of food products. You might need to know their composition, including levels of nutrients or sugars. You might need to check for potentially harmful substances, such as microplastics. You might simply want to know whether they have…
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Could eating beans aid cancer prevention?
A study by the University of Texas MD Anderson Cancer Center has found that eating foods such as navy beans, which are rich in gut-supporting nutrients, fibre and amino acids, enhances the diversity of the gut microbiome and could help to prevent and treat colorectal cancer. How was the study conducted?โ Funded by the American…