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Will consumers accept mycelium?
Mycelium is often considered a good protein source in the world of meat-free meat analogues. Alongside mycoproteinโ, it is one of the most promising fungal protein sources. However, consumer disgust remains a barrier. Many associate mycelium with mould, which is not exactly the most appetising of things to put in your mouth. A new study,…
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M&A activity reveals dominance of sports nutrition
The food and beverage industry has been under immense pressure in recent years as increased costs, resulting from factors including climate change and geopolitical unrest, have taken their toll. Added to that, the cost-of-living crisis has hit consumers hard, tightening budgets and changing buying behavioursโ. However, despite these challenges, activity in the mergers and acquisitions…
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Magnesium, multi-functional hydration claims rise as consumers seek to improve wellness, Circana reports
“It is not surprising to see continued blurring lines that are happening between categories, as manufacturers seek to meet consumer needs for healthier options in the food we eat. Sixty-five percent of shoppers believe healthy eating is worth the extra expense, and this is a global phenomenon,” explained Kristin Hornberger, EVP and practice leader for…
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Is a high-protein diet damaging to brain health?
Enter any supermarket across Europe and youโll find multiple items boasting their high-protein credentials. From high-protein chocolate bars to high-protein yoghurts, the high-protein trend is proving powerful. But, while the benefits of a diet high in protein are well publicised, the potential harms are only just coming to light. FoodNavigator recently reported on the potential…
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Start-ups: Where to spend and where to save
From commissioning packaging designs to recruiting staff, starting a new food or beverage brand can be costly. So, where should you spend and where should you save? We get the financial lowdown from those who have successfully trodden the start-up path. How much should you invest in a start-up?โ This is a big question, and…
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M2 Ingredients highlights recent ex vivo studies for mushrooms on gut health at IFT FIRST
The companyโs recent ex vivo studies shed light on the impact of various mushroom species on gut health. The results are promising for food and beverage formulators seeking prebiotic ingredients. The studies found that M2โs mushrooms demonstrably boosted the population of good gut bacteria, crucial for overall digestive health, and stimulated the production of butyrate,…
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Making the first move into menopause-friendly foods
Predictions that the global menopause market could be worth $24.4bn by 2030โ has sparked a burst of innovation in consumer goods, with a growing number of supplements, teasโ and skincare lines, designed to alleviate symptoms, now available. But food has remained a largely quiet area for product development. Thatโs despite campaign groups insisting that food…
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Can food palatability be predicted?
While different consumers like different foods, it can nevertheless be said that some foods are, generally speaking, more palatable than others. Chocolate or pizza are liked by the majority of consumers, for example. However, outside of these examples, it can be useful to ascertain whether certain foods are palatable before producing them en-masse. A recent…
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Gut health watch: Whatโs the latest on gut health in food and beverages?
The gut health trend, and by extension the gut health industry, has undergone an astronomic rise, over the past decade. Where once upon a time, the gut was a subject discussed solely by dieticians and doctors, now it is the part of the common vernacular and fuels a billion-dollar industry worldwide. We look at all…
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How brands are capitalising on gut health
The gut health trend is here to stayโ. And unlike other trends (plant-basedโ Iโm looking at you) it shows no signs of slowing. So why is the gut health trend so successful and how have manufacturers turned it into the gold mine itโs become? Why has the gut health trend become so popular?โ By now,…