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NutraCast: Trends, challenges and innovations in the evolving gummy market
“[The gummy market is] really on fire and it’s continuing to grow, and we see it’s going to keep going that way for the foreseeable future,” saidย Vaughn DuBow, senior director of product portfolio marketing of health & wellness at ADM.ย “At least that’s what the data is telling us now.” DuBow discussed the rapid growth of…
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Female fluctuations, cycles and stages key to sports nutrition market
While previously treated as small men who like pink packaging in what has been termed a โpink it and shrink itโ approach, female supplement consumers are increasingly looking for data and deliverables that are tried and tested for womenโs specific and shifting physiological needs as the research and the market work to catch up.ย During…
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And the supporting role in the weight management category goes to supplements
As a result, some of the go-to natural weight management ingredients are losing market share to up-and-comers that either purportedly mimic the effects of semaglutide weight loss drugs (see #naturesozempicโ) or address the nutrient gaps and digestive issues left by suppressed hunger.ย For those more attracted to a measured and sustainable strategy to weight lossโi.e.,…