Tag: Market Trends

  • Is caffeine damaging to heart health?

    Is caffeine damaging to heart health?

    A cup of tea or coffee is the starting point of many a morning. In fact, for most, itโ€™s the very foundation of their day, sought out before breakfast, enjoyed during a morning break, relied upon as an afternoon pick-me-up, and then even indulged in as a post-dinner treat with dessert. But while consumers are…

  • Will consumers accept mycelium?

    Will consumers accept mycelium?

    Mycelium is often considered a good protein source in the world of meat-free meat analogues. Alongside mycoproteinโ€‹, it is one of the most promising fungal protein sources. However, consumer disgust remains a barrier. Many associate mycelium with mould, which is not exactly the most appetising of things to put in your mouth. A new study,…

  • M&A activity reveals dominance of sports nutrition

    M&A activity reveals dominance of sports nutrition

    The food and beverage industry has been under immense pressure in recent years as increased costs, resulting from factors including climate change and geopolitical unrest, have taken their toll. Added to that, the cost-of-living crisis has hit consumers hard, tightening budgets and changing buying behavioursโ€‹. However, despite these challenges, activity in the mergers and acquisitions…

  • Five European start-ups using food tech to reimagine fats

    Five European start-ups using food tech to reimagine fats

    From cultivated fats, to encapsulated oils and palm oil substitutes using precision fermentation, food tech start-ups have fats firmly on their radar. As global supply chains for traditional fats, like palm oilโ€‹ and cocoa butter, continue to face tough scrutiny around their impact on people and planet,ย a growing collection of European start-ups are turning to…

  • Making the first move into menopause-friendly foods

    Making the first move into menopause-friendly foods

    Predictions that the global menopause market could be worth $24.4bn by 2030โ€‹ has sparked a burst of innovation in consumer goods, with a growing number of supplements, teasโ€‹ and skincare lines, designed to alleviate symptoms, now available. But food has remained a largely quiet area for product development. Thatโ€™s despite campaign groups insisting that food…

  • Can food palatability be predicted?

    Can food palatability be predicted?

    While different consumers like different foods, it can nevertheless be said that some foods are, generally speaking, more palatable than others. Chocolate or pizza are liked by the majority of consumers, for example. However, outside of these examples, it can be useful to ascertain whether certain foods are palatable before producing them en-masse. A recent…

  • Gut health watch: Whatโ€™s the latest on gut health in food and beverages?

    Gut health watch: Whatโ€™s the latest on gut health in food and beverages?

    The gut health trend, and by extension the gut health industry, has undergone an astronomic rise, over the past decade. Where once upon a time, the gut was a subject discussed solely by dieticians and doctors, now it is the part of the common vernacular and fuels a billion-dollar industry worldwide. We look at all…

  • How brands are capitalising on gut health

    How brands are capitalising on gut health

    The gut health trend is here to stayโ€‹. And unlike other trends (plant-basedโ€‹ Iโ€™m looking at you) it shows no signs of slowing. So why is the gut health trend so successful and how have manufacturers turned it into the gold mine itโ€™s become? Why has the gut health trend become so popular?โ€‹ By now,…

  • Are protein bars and powders damaging to gut health?

    Are protein bars and powders damaging to gut health?

    The high-protein food trend has become hugely popular with consumers, in recent years, leading to the launch of a whole host of high-protein products. From high-protein yoghurts to high-protein shakes, food and beverage manufacturers have fully embraced the high-protein trend. โ€œProtein is a major focus for consumers,โ€ said a spokesperson for market insight provider, Innova…

  • How do consumers perceive โ€˜gut healthโ€™ products?

    How do consumers perceive โ€˜gut healthโ€™ products?

    The gut health trend is booming, with brands from Zoe to Biotiful extolling the virtues of probiotics and prebiotics. Consumers clearly want gut health products. But why this is, and what concrete health benefits they hope for from such products, remains less clear. What do consumers want from gut health products? And how can brands…

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