-
Will consumers accept mycelium?
Mycelium is often considered a good protein source in the world of meat-free meat analogues. Alongside mycoproteinโ, it is one of the most promising fungal protein sources. However, consumer disgust remains a barrier. Many associate mycelium with mould, which is not exactly the most appetising of things to put in your mouth. A new study,…
-
M&A activity reveals dominance of sports nutrition
The food and beverage industry has been under immense pressure in recent years as increased costs, resulting from factors including climate change and geopolitical unrest, have taken their toll. Added to that, the cost-of-living crisis has hit consumers hard, tightening budgets and changing buying behavioursโ. However, despite these challenges, activity in the mergers and acquisitions…
-
Five European start-ups using food tech to reimagine fats
From cultivated fats, to encapsulated oils and palm oil substitutes using precision fermentation, food tech start-ups have fats firmly on their radar. As global supply chains for traditional fats, like palm oilโ and cocoa butter, continue to face tough scrutiny around their impact on people and planet,ย a growing collection of European start-ups are turning to…
-
Making the first move into menopause-friendly foods
Predictions that the global menopause market could be worth $24.4bn by 2030โ has sparked a burst of innovation in consumer goods, with a growing number of supplements, teasโ and skincare lines, designed to alleviate symptoms, now available. But food has remained a largely quiet area for product development. Thatโs despite campaign groups insisting that food…
-
Can food palatability be predicted?
While different consumers like different foods, it can nevertheless be said that some foods are, generally speaking, more palatable than others. Chocolate or pizza are liked by the majority of consumers, for example. However, outside of these examples, it can be useful to ascertain whether certain foods are palatable before producing them en-masse. A recent…
-
Gut health watch: Whatโs the latest on gut health in food and beverages?
The gut health trend, and by extension the gut health industry, has undergone an astronomic rise, over the past decade. Where once upon a time, the gut was a subject discussed solely by dieticians and doctors, now it is the part of the common vernacular and fuels a billion-dollar industry worldwide. We look at all…
-
How brands are capitalising on gut health
The gut health trend is here to stayโ. And unlike other trends (plant-basedโ Iโm looking at you) it shows no signs of slowing. So why is the gut health trend so successful and how have manufacturers turned it into the gold mine itโs become? Why has the gut health trend become so popular?โ By now,…
-
How do consumers perceive โgut healthโ products?
The gut health trend is booming, with brands from Zoe to Biotiful extolling the virtues of probiotics and prebiotics. Consumers clearly want gut health products. But why this is, and what concrete health benefits they hope for from such products, remains less clear. What do consumers want from gut health products? And how can brands…