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Trend spotting: Holistic hydration a hit across demographics
Speaking to NutraIngredients about Arla’s new range of ‘holistic hydration’ clear whey protein drink concepts,ย Thomas Anderson, the firm’s global head of sales, health and performance, said the firm aimed to tap into the growing audience of on-the-go protein consumers looking to gain multiple health benefits from products.ย “One of the things weโve seen in recent…
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Vitafoods: Sleep takes center stage
On the Givaudan stand, the supplier showcased a Cereboost ginseng gummy to support focus, attention and memory, with the flavor masked by a strong and refreshing mint flavor to contribute to the โmental boostโ consumer experience.ย โThe mint flavor should give you some refreshment and also some benefit for your brain so not only the…
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Kerry spotlights postbiotic immune training gummies and gut-skin solutions
The firm displayed its Stressless Immune summer fruit gummy which included the firmโs Wellmune Adapt, a proprietary bakerโs yeast beta glucan postbiotic for immune system support, paired with vitamin C and Sensoril ashwagandha, to tap into the fact the immune system is heavily influenced by stress. โThis is based on the concept that putting an…
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Cream of the crop: Maolac wins NutraIngredients Start-up Award 2024
It aims to tackle these problems by successfully harnessing cutting-edge AI and deep protein intelligence to develop indication-specific functional protein formulations. These formulations carry a high bio-similarity to human breast milkโwhich it considers the gold standard for human nutritionโhelping fulfill the demand for potent and targeted nutritional supplements. It is through this unique mix of…
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Vector Consumer provides full collagen portfolio with Dose & Co acquisition
The buyout follows its recent acquisition of Pura Collagen and is part of a bigger move to “disrupt the global consumer collagen space”, Matt Banks-Crompton, co-founder at Vector Consumer, told NutraIngredients,ย โWe feel that there are distinct shopper types when it comes to collagen, and as a brand owner and as a company owner, we…
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The dawn of agelessness: Unpicking the final prejudice
Speaking during a webinar entitled “The Endless Opportunities of Agelessness”, Nick Morgan, managing director at Nutrition Integrated, revealed how society is reframing age and the impact this has on communication of health and nutrition products. He explained that as the worldโs population ages, the concept of โagelessnessโโnot growing old or showing the effects of ageโis…
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What to expect at Vitafoods Europe 2024
The eventย in Geneva, Switzerland (May 14 to 16),ย will host over 20,000 visitors from over 160 countries and 1,100 exhibitors across 70,000 m2 at the Palexpo exhibition center, making it one of the biggest events in Vitafoods Europeโs history. ย โGeneva has been a part of the Vitafoods story for over two decadesโand as a result…
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Top tips for cognitive health innovation
Theย resourceโ, created with product developers and marketeers in mind, noted multiple factors enhancing interest in brain boosting nutraceuticals, including fast-paced lifestyles, rising stress and fatigue, performance culture and the digital-age. โNot only has this ignited an intense interest in nootropics as a pathway to unlocking cognitive potential and nurturing brain health throughout life but also…
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Seizing the โwindow of opportunityโ for aging well
The talk highlighted the shift towards proactive health managementโor โwell-agingโโand the need for brand’s to focus on holistic solutions.ย Manfred Eggersdorfer, professor in healthy aging at the University of Groningen in the Netherlands, toldย attendeesย that it is important to seize the โwindow of opportunityโ for delivering prevention strategies to promote a healthy life.ย โWe’re fortunate to…