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Brands urged to avoid misleading menopause marketing following ASA rulings
The Advertising Standards Authority (ASA) has made rulings against advertisements forย Happy Mammothโs menopause supplement MenoDailyโย andย Feelโs supplement Menopauseโย due to claims that the supplements could prevent, treat or cure menopause symptoms. The ads were flagged by the ASA’s AI-driven Active Ad Monitoring system for potential rule violations as part of aย broader effort to scrutinize adsโย making claims about…
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Retail experts create liposomal ‘daily essential’ for perimenopause
The London-based companyย was co-foundedย by industry friends, retail strategy advisor Wizz Selvey and brand growth consultant Olly Johnson, in December 2023 with the aim of launching the UKโs โfirst of its kindโ 11-active nutrient liposomal shot. The D2C brand launched its product Valerie Daily Essential for waitlisted customers on August 6 and will open up orders…
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2024 NutraIngredients Award finalists prioritizing women’s health
Women’s health is not just a niche market within the nutraceutical sector but a vital area of focus with far-reaching implications for the well-being of individuals and society as a whole.ย From adolescence through to menopause and beyond, women encounter a spectrum of unique health challenges that demand specialized attention and support. By investing in…
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Shatavari root extract may minimize the symptoms of menopause: Study
Indian researchers conducted a randomized, double-blinded, multicenter, placebo-controlled, clinical study and investigated the use of aspurลซs, a full-spectrum Shatavari from Waleria Health, on women undergoing the emotional and physiological changes associated with menopause. โThe findings demonstrate compelling evidence of the efficacy of aspurลซs in supporting menopausal symptoms and enhancing overall quality of life,โ said Danielle…
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Review explores alternatives to relieve hot flashes in menopause
Curcumin, vitamin E, genistein, lactic acid bacteria, vitamin B12 and folic acid exhibit mechanisms of action around regulating inflammatory and oxidative stress, offering immunological responses and promoting estrogen production, which may relate to hot flash reduction, the review published inย Nutrientsโย concluded.ย More thanย 75% of women experienceโย hot flashes during menopause, brought on by decreased estrogen levels causing…
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NutraCast: Cognitive decline: Alzheimer’s or menopause?
A new pharmacist-founded healthcare company is empowering women to take control of their own health by launching a supplement system tailored for women as they enter their peri- and menopausal years. The author of โLady Parts: Putting Womenโs Health Back Into Womenโs Hands,โ and doctor of pharmacy, Kavita Desai, is theย founder of Revivele, a womenโs…