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Gaps in the market: Brands must appeal to the mindful consumer
โImmunity is no longer consumers’ top health concern, and brands need to address multiple benefits in order to stay relevant,โ Peter Wennstrom, founder of Healthy Marketing Team, told NutraIngredients.ย According to data from strategy and insights firm Industry Transparency Center (ITC) presented in the report, 27% of new product launches in 2022 had immune health…
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Gaps in the market: Brands must appeal to the mindful consumer
โImmunity is no longer consumers’ top health concern, and brands need to address multiple benefits in order to stay relevant,โ Peter Wennstrom, founder of Healthy Marketing Team, told NutraIngredients.ย According to data from strategy and insights firm Industry Transparency Center (ITC) presented in the report, 27% of new product launches in 2022 had immune health…