-
ASA cracks down on anxiety claims: Six brands scolded
Active Ad Monitoringโ The ASA is using AI to proactively search for online ads that might break the rules.ย The system uses uses public sources, internal tools and proprietary datasetsย to gather ads from various sources, including social media, search engines and display networks.ย Machine learning models analyze the collected ads to detect those most likely to be…
-
M2 Ingredients highlights recent ex vivo studies for mushrooms on gut health at IFT FIRST
The companyโs recent ex vivo studies shed light on the impact of various mushroom species on gut health. The results are promising for food and beverage formulators seeking prebiotic ingredients. The studies found that M2โs mushrooms demonstrably boosted the population of good gut bacteria, crucial for overall digestive health, and stimulated the production of butyrate,…
-
June 2024 launchpad: New products meet dietary requirements, diversify formats
Omega Activeโ Omega Active is an Omega-3 supplement by Ireland-based brand Revive Active, providing 1,362mg of Omega-3 fish oil per two-capsule serving, including 756mg EPA and 504mg DHA. The โthe world’s first omega-3 supplement using a plant-based enteric shellโ features a shell that prevents breakdown in the stomach, aiding absorption and eliminating fishy aftertaste. Recommended…
-
Mushroom supplier warns of ‘hype cycle’: Time to cultivate consumer education
Robin Gurney, founder of Estonia-based Musheez (previously named Natural Chaga) has been supplying a range of mushrooms in a growing number of formats since 2020, witnessing the growth in demand for these supplementsโ across European territories. Now supplying about 50 brands across 20 countries, he is pleased to see the products cultivating consumer demandโ but…
-
Common cultivated mushroom key to fat-trapping ingredient new to U.S. market
Canadian raw materials supplier CK Ingredients has expanded its relationship with Spanish nutraceutical company Tradichem, which developed H20Slim, offering U.S. manufacturers the ingredient for calorie control. โThere’s so much chatter about weight management in our culture,โ said Colleen Madden, vice president of innovation at CK Ingredients. โI call it the ‘Ozempic era’ because it’s completely…
-
Mushroom product formulators urged to โpatent nowโ
As more in-depth science emerges, so does interest in various compounds, and that will continue to drive product development and lead to a surge in new launches, Jennifer Cooper, chief scientific officer at the American public school programย LPS Health Science, told the audience during a recent panel on โThe Mushroom Revolutionโย at Vitafoods Europe. โWe anticipate…
-
Nammex more than doubles turkey tail mushroom cultivation
In the last three years, the Canadian company has harvested turkey tail with its Chinese partner farms, implementing the first and only large-scale cultivation of the mushroom. In 2021, it produced 8,000 kilos of dried mushrooms, increasing cultivation to 12,000 kilos in 2022 and 30,000 kilos in 2023. Nammex predicts it will be able to…
-
Rugby stars migrate from CBD to mushroom innovation
FourFiveโonce known as FourFive CBDโhas created a new avenue for innovation by launching three mushroom capsule supplements for daytime energy, bedtime relaxation and holistic health. Discussing the move, co-founder and rugby star Dom Day told NutraIngredients that whilst sales of the brandโs CBD products are still increasing (although not by as much as hoped or…
-
Purity-IQ launches new tool to authenticate mushroom products
Amber Thelen, director of product development, Purity-IQ, said that its non-targeted analytical chemistry technique, Nuclear Magnetic Resonance (NMR) spectroscopy, is what sets them apart. โWhen you’re looking specifically for authenticity, you should be looking at the whole profile of the product, not something specific. So HPTLC, DNAโthose are all very targeted methods. You have already…
-
Mushrooms for the mind: Research concludes Lionโs Mane improves cognitive performance and reduces stress
Participantโs scores on cognitive tests assessing attention and processing were observed to be significantly improved 48-hours after intakes of the Hericium erinaceusโ mushroom, whilst subjective stress levels were notably reduced following the 28-day intervention. The UK-based researchers conclude: โThe findings tentatively suggest that Hericium erinaceusโ may improve speed of performance and reduce subjective stress in…