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NutraCast: Trends, challenges and innovations in the evolving gummy market
“[The gummy market is] really on fire and it’s continuing to grow, and we see it’s going to keep going that way for the foreseeable future,” saidย Vaughn DuBow, senior director of product portfolio marketing of health & wellness at ADM.ย “At least that’s what the data is telling us now.” DuBow discussed the rapid growth of…
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NutraCast: LifeVantage on adapting its direct selling model for the modern consumer
Steve Fife, CEO of nutrigenomics company LifeVantage, discussed the recent decision by Rodan + Fields to abandon its multi-level direct selling model, noting it was largely driven by the rise of the “gig economy” and changing consumer preferences for more personalized approaches. Operating in the direct selling channel, Fife said LifeVantageโs compensation plan that was…
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NutraCast: Exploring โgreen goldโ with the Kava Coalition
The U.S. demand for kava from Fiji led to a 500% increase from 1997 to 1998, and the future of the kava market was looking bright. However, the drinkโs image took a devastating hit.ย “In the 90s there was a kava boom, which was a big, big deal for the Pacific Islands,” explained Matthew Lowe,…
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NutraCast: Exploring key differences in regulatory frameworks governing dietary supplements in the U.S. and the EU
FoodChain ID works with over 30,000 other companies across the global supply chain to help them stay compliant in various countries (and states).ย When looking at the key differences in the regulatory frameworks governing ingredients for nutritional use in supplements in the U.S. and the EU, attorney Kevin Kenny, a consultant for FoodChain ID, said…
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NutraCast: Is aronia berry the next elderberry? Mintel thinks so.
โAronia berry is an interesting ingredient to watch,โ Mattucci said. โWhat I think is really interesting about it is it’s extremely high antioxidant content. We see that this berry is being used right now in North America primarily for a source of natural color. It’s also being used for natural color in Europe. But it’s…
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NutraCast: Is aronia berry the next elderberry? Mintel thinks so.
โAronia berry is an interesting ingredient to watch,โ Mattucci said. โWhat I think is really interesting about it is it’s extremely high antioxidant content. We see that this berry is being used right now in North America primarily for a source of natural color. It’s also being used for natural color in Europe. But it’s…
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NutraCast: GNCโs CEO on forging solid partnerships
Relationships touch every part of our livesโpersonally, professionally and everywhere in between. Building and developing partnerships is something Michael Costello, CEO of GNC, has been doing for over three decades.ย Costello said finding the right partner comes down to trust, transparency and values.ย “I’m looking for partners that I can trust,” he said. “I trust…
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NutraCast: A supplement for hearing health? You heard right.
SoundBitesโ origin dates back to the auditory neuroscience research by Dr. Josef Miller at the University of Michigan Medical School in the late 1980s. Shortly after, he became director at the Kresge Hearing Research Institute. Dr Miller, who preferred to go by Joe, had a hunch that hearing loss could be explained biologically. Decades later,…
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NutraCast: Biohacking cellular health via supplements that mimic fasting
To recreate fasting at the molecular level and activate the bodyโs natural regenerative abilities on demand, nutritech company Mimio Healthโwhich created biomimetic supplements designed from human biology to optimize health, slow aging and enhance longevityโlaunched its first product Mimio, a patented combination of fasting metabolites in a daily supplement. Mimio has been clinically shown to…
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NutraCast: Metabolism tracking with Lumen
By breathing into the Lumen for six seconds, the device accurately measures CO2 levels which offer health insights into the metabolism. This measurement helps provide personalized suggestions on how to optimize nutrition, manage weight, adjust fitness routines, improve sleep and more. โThe essence of what we do is it starts with that measurement and the…