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Why did TikTok ban muscle-building products on its platform?
The platform recently updated its community guidelines to prohibit โfacilitating the trade or marketing of weight loss or muscle gain productsโ, including creatine and protein.ย Where did this come from? โI think this grows out of a perception that in some way certain products that promote muscle building or weight loss are actually causing weight…
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Influencer marketing: An undeniable opportunity for science education
The profession is going to keep gaining momentum, Benย Jeffries, co-founder of the influencer partnership company influencer.com told the audience at the Future of Nutrition Summit, the pre-Vitafoods symposium. “It started 10 years ago as a PR afterthought,” he said. “If there was any budget leftover, then it would go to influencers and content creators, but…
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Increasing consumer engagement through social media
Social media is a modern-day marketing phenomena. From influencersโ posting sponsored YouTube videos out of their own homes, to billion-dollar companies launching new products to their social subscribers first, the power of social media is undeniable. So what’s the secret to social media success? Social media is on the up and upโ According to digital…
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Influencer marketing: Putting ethics before clicks
โA lot of health brands thriving today are thriving because of their marketing budgets, not necessarily because of the ingredients in their products or the scientific backing behind themโthatโs a big issue,” she told NutraIngredients. โAt the same time, thereโs no denying influencer marketing is the best way to market online right now, especially for…
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UK Gov to crack down on misleading marketing online
Sarah Cardell, CEO of the UK Competition and Markets Authority (CMA), described this as a โflagship billโ with the potential to be a โwatershed momentโ, expanding the CMAโs consumer law enforcement powers and introducing a new regulatory regime for digital markets in the UK. It is expected to come into force in the fall of…
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CBD firm and sports stars called out for social media health and medicinal claims
The ruling concerned two posts made on X (previously Twitter) made by the brand’s founder and former boxer Anthony Fowlerย and former professional footballersย John Hartson andย Matt Le Tissier, whoย received commission for sales generated from their posts. The first tweet by Hartson stated: โRetweet and comment if youโve tried these CBD gummy bears before bed they are…
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Italy tightens control on social media influencer advertising
AGCOM (the Italian Authority for Communication Guarantees), which has traditionally regulated the mass communications and multimedia services, announced the new โGuidelines on Influencersโ earlier this month, aimed at guaranteeing compliance by influencers with the provisions of the consolidated law on audiovisual media services The rules address influencersย operating in Italy who reach at least one millionย followersย on…
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5 signs you need a social media break
We live in times of social media addiction, for itโs so easily accessible. Break this unhealthy pattern by getting to know some signs that you need a social media break! Picture this: You wake up in the morning feeling flushed with positive energy, happy, and content. The very next thing you do is reach out…