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The state of science for genomics in sports nutrition
Dr. El-Sohemy explained that he focused on understanding how genetic variations impact oneโs response to various nutritional factors and how that impacts performance and recovery. “There are a lot of really good examples of robust evidence that demonstrates having a particular version of a gene means that you need to have different requirements and different…
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How GLP-1 users are shaking up the dietary supplement industry
Whether it’s meal replacements or multis to mitigate nutrient gaps caused by reduced food intake, panelist Kenneth Huntly, VP of merchandising/DMM at GNC, said being a partner in the weight loss journey is key.ย โThe interesting thing is that we’re seeing people that are starting to take GLP-1s enter into products and use supplements in…
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Female fluctuations, cycles and stages key to sports nutrition market
While previously treated as small men who like pink packaging in what has been termed a โpink it and shrink itโ approach, female supplement consumers are increasingly looking for data and deliverables that are tried and tested for womenโs specific and shifting physiological needs as the research and the market work to catch up.ย During…
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Disruptive tech: The AI, genetic and bioactive research guiding supplement development
Brian Bender, co-founder at Intake Health, spoke about InFlow, his companyโs urinal-based test that measures hydrationโ. The test is currently used by nearly half of all male U.S. professional sports teams to improve team hydration immediately. Intake Health is also developing a test for women. ย ย ย ย โBy the time you’re thirsty, you’re already dehydrated, most…
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Staying stronger longer: PLT presents muscle health ingredient for mobility and vitality
The Strengthera Muscle Maintenance + Vitality formula is marketed across mobility solutions and healthy aging platforms with potential benefits for joint, muscle, cartilage and bone health. โMuscle health is important to aging well as it becomes more challenging to build and maintain muscle mass as we age,โย said Seth Flowerman, president and CEO of PLT Health…
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A new economic imperative for the sports nutrition market
Four industry representatives spoke at this yearโs Sports and Active Nutrition Summit in San Diego during the panel discussion โThe Evolving Market, The Evolving Consumersโ. The summit was organized by NutraIngredients-USA. Laurie Demeritt, CEO of the Hartman Group, said the Gen Z consumer is known for being more critical and accusing companies of not telling…
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Q&A: Glaxon on shaking up the sports and active nutrition category
Here, Michael Bischoff, founder and CEO at Glaxon, discusses going deep on the science, intentionally targeting the skeptics, and new concepts in the works like a fat-burning thermogenic craft beer. Glaxon will be featured as one of this yearโsย NutraIngredients-USA Start-up Starsโย at the upcomingย Sports and Active Nutrition Summit (SANS)โย in San Diego, CA from Feb. 12 to…