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Bedtime dose of kava boosts motivation during special ops training
The investigation initially set out to explore whether kavalactones, derived from the root of the kava plant (Piper methysticumโย Forst), would elevate mood and wellbeing by producing a feeling of relaxation without cognitive impairment given the lack of sleep and mood support options for populations like military special operators and elite athletes who require uninterrupted optimal…
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NPD launchpad July 2024: Healthy aging and sports nutrition
Healthy agingโ Melrose Health introduced the FutureLab range with its Longevity Trifecta bundle, offering a comprehensive approach to long-term vitality and healthy aging. The bundle includes NAD+ Booster, Cellular Longevity and Berberine Complex, designed to maximize absorption and efficacy. The NAD+ Booster targets enhanced energy production by increasing NAD+ levels, while the Cellular Longevity formula…
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NPD launchpad July 2024: Healthy aging and sports nutrition
Healthy agingโ Melrose Health introduced the FutureLab range with its Longevity Trifecta bundle, offering a comprehensive approach to long-term vitality and healthy aging. The bundle includes NAD+ Booster, Cellular Longevity and Berberine Complex, designed to maximize absorption and efficacy. The NAD+ Booster targets enhanced energy production by increasing NAD+ levels, while the Cellular Longevity formula…
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Brand new: Amwayโs longevity and gut health focus, NYO3’s krill oil strategy and more
Amway expands Nutrilite range with longevity, health span, gut microbiome solutions – WATCHโ Amway is paying more attention to longevity, health span, and gut microbiome as it expands the range of products and solutions for its flagship brand Nutrilite. The brand celebrates its 90thโ year anniversary this year and has been looking at how it…
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Beta-Alanine boosts power in high-intensity training: Study
The authors from Madrid, Spain, recruited 27 subjects to receive eitherย 4 grams a day of beta-alanine powder or placebo over the four-week study period to assess effects on neuromuscular fatigue in individuals engaging in HIFT and subsequent sports performance.ย Results showed that beta-alanine supplementation improves measures of vertical jump and power, leading the researchers to…
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Probiotics may boost immune cell function for marathon runners: RCT
Data published in the British Journal of Nutritionโ indicated that 30 days of supplementation with a combination of Bifidobacterium bifidumโ subsp. lactisโ and Lactobacillus acidophilusโ led to increases in phagocytosis in monocytes compared to placebo. โIt may shed light on the possibility of endurance athletes using probiotics to mitigate the immunosuppressive effects of strenuous exercise,โ…
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Heights launches magnesium product to provide health bundle
The new magnesium supplement contains 300mg of elemental magnesium and is designed to meet 80% of the European daily recommended intake in two capsules.ย Despite its primary focus on its flagship products, Vitals and Biotic, Heights responded to high customer demand by introducing magnesium as a standalone product, Lisa Holton, business development lead at Heights,…
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June 2024 launchpad: New products meet dietary requirements, diversify formats
Omega Activeโ Omega Active is an Omega-3 supplement by Ireland-based brand Revive Active, providing 1,362mg of Omega-3 fish oil per two-capsule serving, including 756mg EPA and 504mg DHA. The โthe world’s first omega-3 supplement using a plant-based enteric shellโ features a shell that prevents breakdown in the stomach, aiding absorption and eliminating fishy aftertaste. Recommended…
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CoQ10 reduces exercise-induced changes in vitamin D: Study
The study published in the journalย Antioxidantsโย โinvestigated the effect of 300mg daily of CoQ10 (HydroQSorb) or placebo in 28 men over 21 days in combination with exhaustive exercise.ย “Increased serum vitamin D after exercise has been reported in previous studiesโ, however, this is the first report demonstrating that this process is inhibited by the antioxidant CoQ10,โ…
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Cargill eyes long-term growth with solutions in multiple sectors
โCargill has been active in the nutrition space for over 40 years through early life nutrition, and today, one in 10 babies consume products containing Cargill ingredients,โ he noted during the recent Vitafoods tradeshow. โEarly life nutrition has given us the foundations, and we want to expand on it.โ Boetje explained that the early life…