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Womenโs health webinar unveils major white space for bone health support
Lina Chan, director of womenโs health at retail giant Holland & Barrett, noted during the webinarโ that along with having a longer life expectancy, women are likely to spend more time in ill-health than men. โWe need to help women move away from disease states to a much more proactive attitude, and the way to…
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Why did TikTok ban muscle-building products on its platform?
The platform recently updated its community guidelines to prohibit โfacilitating the trade or marketing of weight loss or muscle gain productsโ, including creatine and protein.ย Where did this come from? โI think this grows out of a perception that in some way certain products that promote muscle building or weight loss are actually causing weight…
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Balchemโs new choline-enriched folate supports pregnancy, life stages
Optifolin is a combination of folate (L-5-MTHF) with the Balchem’s brand of choline, VitaCholine. The ingredient promotes balanced and effective methylation, a process that controls gene expression within the body, a spokesperson said. Optifolin is a patented L-5-methylfolate, with 98% active methylating nutrients, providing seven times the methyl groups found in other folate products. The…
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NutraCast: New History on appealing to the urban athlete
Tyrone Faverey, co-founder of New History, said the brand was designed to provide representation around inner city, urban athletes and People of Color. From using branded nootropic ingredients to imagery of urban comic pop art, New History is appealing to a demographic that has been historically overlooked in sports nutrition.ย ย “What you’ll find in the…
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Move over leucine, thereโs a new gold standard in town
Previously exclusive to one brand, the patent-pending DL-185 is now available for worldwide distribution to supplement brands and manufacturers. NNB Nutrition said dileucine is a patent-pending ingredient that recently surpassed leucine as the gold standard of muscle protein synthesisโsomething not seen in over a century. “This is really exciting because leucine was always the gold…
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NutraCast: GNCโs CEO on forging solid partnerships
Relationships touch every part of our livesโpersonally, professionally and everywhere in between. Building and developing partnerships is something Michael Costello, CEO of GNC, has been doing for over three decades.ย Costello said finding the right partner comes down to trust, transparency and values.ย “I’m looking for partners that I can trust,” he said. “I trust…
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Study finds substantial nutrient insufficiency among female footballers
The researchers reported that most of the subjects studied adhered to the Mediterranean diet; however a โsubstantial percentageโ risked insufficient nutrient intakes for vitamin D, iodine, potassium, vitamin E, iron and zinc. “The results of this study help to clarify energy expenditure related to female soccer playersโ playing positions and their adherence to [the Mediterranean…
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What to expect at Vitafoods Europe 2024
The eventย in Geneva, Switzerland (May 14 to 16),ย will host over 20,000 visitors from over 160 countries and 1,100 exhibitors across 70,000 m2 at the Palexpo exhibition center, making it one of the biggest events in Vitafoods Europeโs history. ย โGeneva has been a part of the Vitafoods story for over two decadesโand as a result…
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Arla acquires Volacโs Whey Nutrition business to expand sports nutrition offering
The Danish dairy company will acquire the division through the purchase of shares in Volac Whey Nutrition Holdings Limited and its subsidiaries Volac Whey Nutrition Limited and Volac Renewable Energy Limited.ย “When considering the future of Volac Whey Nutrition and the opportunities that lie ahead for that business, it was crucial for us to choose…
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Meta-analysis supports ATP’s ergogenic potential for resistance-trained men
Writing in the journal Sportsโ, Mexico-based scientists reported that daily doses of 400 mg may present an ergogenic effect in resistance-trained men and that supplementation for 12 weeks at this dose is safe in healthy adults. The new paper was welcomed by TSI, which markets the Peak ATP ingredient (Adenosine 5โ-Triphosphate (ATP) disodium), which featured…