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International Women’s Day: Trends in womenโs health
While the gender science gap remainsย present in medical literatureโ, aย 2024 trends reportโย from Tastewise found that womenโs health concerns have topped the online conversation charts in the last 12 months, showing that womenโs health is slowly but surely coming to the fore.ย โIn general, womenโsย health is – luckily! – no longerย a taboo anymore,โ Marit Veenstra, brand…
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Gaps in the market: Brands must appeal to the mindful consumer
โImmunity is no longer consumers’ top health concern, and brands need to address multiple benefits in order to stay relevant,โ Peter Wennstrom, founder of Healthy Marketing Team, told NutraIngredients.ย According to data from strategy and insights firm Industry Transparency Center (ITC) presented in the report, 27% of new product launches in 2022 had immune health…
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Gaps in the market: Brands must appeal to the mindful consumer
โImmunity is no longer consumers’ top health concern, and brands need to address multiple benefits in order to stay relevant,โ Peter Wennstrom, founder of Healthy Marketing Team, told NutraIngredients.ย According to data from strategy and insights firm Industry Transparency Center (ITC) presented in the report, 27% of new product launches in 2022 had immune health…
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London Nootropics brews startup success with adaptogenic coffee blends
Launched in 2020, London Nootropics was formed by childhood friends Zain Peer and Shez Shaikh, when they realized the drawbacks of chemical-laced pre-workout drinks. Determined to find a healthier alternative, they transitioned to coffee infused with natural ingredients, prompting them to explore the benefits of adaptogenic ingredients such as CBD, ashwagandha, rhodiola, and medicinal mushrooms.…
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The ‘promising’ role of saffron in stress resilience
In addition, levels of adrenocorticotropic and corticosterone hormones involved in the stress response were significantly reduced in the Affron group compared to rats exposed to stress only. โThese findings scientifically confirm the efficacy of Affron in improving occasional stress and anxiety, paving the way for the development of new natural supplements in line with current…
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Ashwagandha may reduce cortisol levels in stressed individuals, review finds
From all seven studies which measured plasma levels, cortisol secretion was significantly reduced by between 11% and 32.63%. The Italian researchers summarise: โSupplementation with WS for a period ranging from 30 to 112 days appears to have a stress-reducing effect by lowering cortisol levels in stressed individuals.โ Yet, they highlight that further research should investigate…
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RCT supports Sabinsaโs Ashwagandha for stress management in healthy adults
Data published in Medicineโ indicated that 60 days of supplementation with Sabinsaโs Shagandhaโ-branded Ashwagandha root ingredient decreased cortisol and increased serotonin levels in the studyโs 50 healthy people. ย โThe result of this study suggests that ARE [Ashwagandha root extract] (Shagandha, standardized for 2.5% withanolides) at 500โmg with 5โmg of 95% piperine once a day could…