-
How are โbetter for youโ and other health claims regulated?
Weโve all seen the term โbetter for youโ attached to ostensibly healthy versions of less healthy โ and often unhealthy – products. Intuitively, we know what the term means. But how can it be used? What does regulation have to say about it? Is โbetter for youโ a regulated term? โ The term โbetter for…
-
Personalised nutrition: What do consumers really think of this new trend?
Personalised nutrition has gained a huge amount of attention in recent years and has already proven to be hugely profitable for companies providing it as a service. In fact business intelligence platform, Statista, valued the global personalised nutrition market at an estimated 8.2 billion US dollars in 2020 and expects that figure to double by…
-
Dairy in potatoes? Molecular farming newcomer teaches spuds to act like mammals
Molecular farming has been used by the pharmaceutical sector since the 1980s. In food production, the technology is more recent, but growing in popularity. The latest start-up to enter the world of molecular farming is Israel-based Finally Foods, which emerged from stealth mode this week. Like others in the sector, Finally Foods is focused on…
-
3 start-ups boosting food quality in Europe
There is a wide range of reasons why it is important to be able to assess the quality of food products. You might need to know their composition, including levels of nutrients or sugars. You might need to check for potentially harmful substances, such as microplastics. You might simply want to know whether they have…