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Magnesium, multi-functional hydration claims rise as consumers seek to improve wellness, Circana reports
“It is not surprising to see continued blurring lines that are happening between categories, as manufacturers seek to meet consumer needs for healthier options in the food we eat. Sixty-five percent of shoppers believe healthy eating is worth the extra expense, and this is a global phenomenon,” explained Kristin Hornberger, EVP and practice leader for…
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M2 Ingredients highlights recent ex vivo studies for mushrooms on gut health at IFT FIRST
The companyโs recent ex vivo studies shed light on the impact of various mushroom species on gut health. The results are promising for food and beverage formulators seeking prebiotic ingredients. The studies found that M2โs mushrooms demonstrably boosted the population of good gut bacteria, crucial for overall digestive health, and stimulated the production of butyrate,…
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Rockstar Energy hops on functional mushroom trend with Focus launch
โWe’re really interested in innovative ingredients and what is trending in the marketplace, and consumers are really interested in mushrooms, and Lion’s Mane is one of them,โ Barbaro said. โWe wanted to make sure that they know we’re listening, and we want to be a part of the journey with them as we explore new…