12 Colored Mascaras That Will Instantly Brighten Your Makeup and Mood


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Thereโ€™s more to life than blackย mascara, and the proof is in colored mascara wands that come in all shades of the rainbow: fromย brownย to green, blue, burgundy, violet, and even pink. While a colored mascara might feel intimidating at first, itโ€™s actually a great way to brighten and compliment your natural eye color, or it can add a bold touch to any neutral makeupย look. Here, weโ€™re breaking down what to look for when shopping for a colored mascara, what hues might suit your eyes best, plus 12 colored mascara picks to shop.

Best colored mascaras, at a glance:

What to look for in a colored mascara

When determining the right colored mascara for you, there are a few things to consider. Like other mascaras on the market, youโ€™ll want to pay attention to the pigment itself, how long it lasts on the lashes and the finish.

Hereโ€™s what to look for when shopping:

The pigment

Powerful pigment is a must when it comes to choosing a colored mascara. If the brightly-colored hue flakes off after a few hours or doesnโ€™t show up, it defeats the purpose of wearing a colored mascara to begin with. Opt for a formula thatโ€™s extremely saturated and coats each lash evenly.

The longevity

Like your typical black mascara, you want to opt for a colored mascara that has a long-lasting finish. Colored mascaras arenโ€™t often waterproof (boo!), but luckily, you can opt for either aย tubing formulaย or one that guarantees an up-to-12-hour finish.

The finish

The finish of a mascara is of the utmost importance: you want to ensure it doesnโ€™t clump or dry out after application. Colored mascara formulas with moisturizing ingredients likeย castor oil, pro-vitamin B5 or peptides will help condition lashes and keep them looking fluffy and soft.

Shop our colored mascara picks

Best overall: Pat McGrath Labs Dark Star Colour Blitz Mascara โ€” $13.00

Colored mascara is a great way to bring drama to a neutral makeup lookโ€”and these brightly pigmented mascaras do just the trick. Inspired by retro-futuristic beauty, Dark Star comes in three shades: a vibrant red, aqua blue, and electric green that will add a striking, editorial finish and dimension to any bare lash.

Shades: 3

Cruelty-free: No

Waterproof: No

  • Volumizing
  • Long-lasting
  • Highly pigmented

Best volumizing: Lโ€™Orรฉal Paris Voluminous Original Washable Mascara in Deep Burgundy โ€” $9.00

The best colored mascara formulas donโ€™t compromise volume for pigment, which is why Voluminous Original is at the top of our list if youโ€™re in search of both. The drugstore pick comes in five colorways and gives you a highly pigmented finish, all while making your lashes look long, thick, and dense.

Shades: 6 (including black)

Cruelty-free: No

Waterproof: No

  • Contains panthenol and ceramides to condition lashes
  • Makes the lash hairs look thicker
  • Affordable

Best drugstore: Essence Lash Without Limits Brown Extreme Lengthening & Volume Mascara โ€” $8.00

This mascara is proof that you donโ€™t need to break the bank when opting for a colored formula. Itโ€™s a silky brown shade that clings to each lash for a separated, defined look and is great if youโ€™re first diving into the colored-mascara trend. The wand is also extremely flexible and easy to use, making it ideal for getting into every lash nook and cranny.

Shades: 1

Cruelty-free: Yes

Waterproof: No

  • Under $10
  • Available at the drugstore
  • Great for a colored mascara rookie

Best long-lasting: Benefit Cosmetics Badgal Bang! Volumizing Mascara in Wild Plum โ€” $29.00

This intense, long-wearing mascara is a must if youโ€™re looking for a pigment that wonโ€™t budge. It comes in two limited edition shades: an electric blue and a soft plum. We love that itโ€™s volumizing and water-resistant, not to mentionโ€”completely flake-freeโ€”so it wonโ€™t pill throughout the day.

Shades: 4

Cruelty-free: No

Waterproof: No

  • Long-wearing
  • Water-resistant
  • Contains pro-vitamin B5 to condition the lashes

Best for green eyes: Half Magic Eyelectric Extreme Lengthening Mascara in Violet Act โ€” $25.00

Green eyes will love this pigmented violet formula thatโ€™s bold yet wearable. It has a vibrant purple finish with a slight iridescence for a touch of sparkle, unlike any other colored mascara on the market. Itโ€™s long-wearing as well, which means you can wear it from dawn to dusk.

Shades: 3 (including black)

Cruelty-free: Yes

Waterproof: No

  • Vibrant with a unique shimmer finish
  • Up to 12-hour wear

Best for brown eyes: Lime Crime Astronomical Volumizing Mascara in Blue Moon โ€” $25.00

Green eyes will love this stunning violet formula thatโ€™s dramatic yet wearable. It has a vibrant purple finish with a slight iridescence for a touch of sparkle, unlike any other colored mascara on the market. Itโ€™s long-wearing as well, which means you can wear it from dawn to dusk.

Shades: 3 (including black)

Cruelty-free: Yes

Waterproof: No

  • Vegan formula
  • Brightly pigmented
  • Under $20

Best for hazel eyes: Eyeko Colored Lash Alert Mascara in Green โ€” $19.00

Green mascara might sound intimidating to some, but it stands out on hazel eyes. This vibrant mascara pick is one of our favorites for this reasonโ€”it adds just the right amount of green hue and gives you a clean, defined, and curled lash finish.

Shades: 4

Cruelty-free: Yes

Waterproof: No

  • Infused with biotin and caffeine to wake up and nourish lashes
  • Some users report that the formula dries out quickly

Best vegan formula: Tower 28 MakeWaves Lengthening + Volumizing Mascara in Drift โ€” $20.00

PSA: You can find a colored mascara thatโ€™s vegan with nourishing ingredients. This soft brown lengthening mascara pick is a must-have in our book for these reasons, plus itโ€™s long-wearing, water-resistant, and gives a natural, lifted finish.

Shades: 2 (including black)

Cruelty-free: Yes

Waterproof: No

  • Contains castor oil to condition lashes
  • Buildable
  • Some users report dryness and flaking over time

Best buildable pigment: Thrive Causematics Liquid Lash Extensions โ€” $26 โ€” $26.00

A buildable, colored mascara doesnโ€™t get much better than this formula which comes in five rainbow shades: brown, blue, purple, green, and pink. It wonโ€™t clump or flake and is easy to remove with just water. Add one coat for a subtle colored finish or up to three for a bold lookโ€”this one is totally customizable.

Shades: 6 (including black)

Cruelty-free: Yes

Waterproof: No

  • Comes in a variety of colors
  • Vegan
  • Smudge-proof
  • Water-resistant
  • Some reviewers report that the formula is clumpy


Our editors independently select these products. Making a purchase through our links may earn Well+Good a commission.



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