November 23

Adday: targeting the gut-brain axis for cognitive clarity

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The startup, with offices based in the UK, Lisbon, and Cape Town, started to develop supplements in response to the global epidemic, drawing on the latest scientific evidence regarding the gut-brain axis.

Gisรจle Human, digital creative content manager for Adday, explains the companyโ€™s current product range.

โ€œWith new scientific research showing evidence of the gut-brain axis, we developed โ€˜Mind Focusโ€™, which includes ingredients that support cognitive function and neuronal growth.

โ€œOur product offering is unique in its complex formulation, including live bacteria, prebiotic fibre, vitamins, minerals, nutraceuticals, and other active compounds that function together,โ€ she adds.

Brain-boosting demandโ€‹

Human describes the new demand for products supporting cognition and productivity, and the shifting narrative around mental health.

โ€œIn the last few years, particularly around the pandemic, there has been an uptick in interest in mental health, brain health, productivity, mood, stress, and anxiety management. Remote work has got people assessing their mood and noticing how it affects their productivity levels.

โ€œWhile this isnโ€™t universal, the language around it isnโ€™t so taboo: Depression and anxiety arenโ€™t seen as character defects, but a reflection of environment, gut health, exercise, exposure to light, and a host of other things, all of which can be individually looked at and bettered in some way. Gut health is part of the puzzle, and taking care of it has shown sustained benefits.โ€

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botanical, Botanicals, Cognitive function, Functional foods & beverages, gut-brain axis, Manufacturers, Markets and Trends, microbiome, Microbiome modulation, Minerals, Prebiotics & Postbiotics, Probiotics, Supplements, Vitamins & premixes


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