[ad_1]
The patent for โSkin Clear Biomeโ covers three claims linked to the appearance and condition of the skin based on emerging research into the gut-skin connection.ย The formula includes specific strains of bacteria andย yeast;ย Bifidobacterium Bifidum, Lactobacillus Helveticus, Saccharomyces Boulardiiย โ(a yeast found inย previous researchโย to be beneficial for skin health) and zinc to contribute to the maintenance of normal hair, nails and skin.ย
The London based-brand, which hosts an in-house research center and markets a catalog of more than 15 products, has been on a mission to develop evidence-based oral skincare supplements since its launch in 2006, Lorraine Perretta, head of nutrition, told NutraIngredients.ย
โWeโve always aimed to be at the forefront of development and research,โ she said. โSo when the microbiome was just starting toย be discussed, I knew we had to dig into the research for skin health.โย
Perretta explained that she started attending conferences and events on the microbiome when it began to gain attention in 2014. While other product developers in the industry were looking at biotics for sports nutrition, fertility and digestion, she decidedย that thereย was an opportunity for skin health.ย
โIt was very early on in the microbiome conversation, but I said to the team I think there’s something in it, so thatโs when we started looking at the different strains of bacteria andย the different actions that they had,โ she said.ย
ANPโs first gut-skin axis product was Youth Skin Biome, launched in 2019 after five years of development.
โWe never do anything quickly,โ Perretta said. โIt has to be done properly.โ
The product has now been reformulated to include a blend of probioticsย and postbiotics, comprisingย Lactobacillus Rhamnosusย โGGโ,ย Pediococcus Acidilacticiย โHA-524,ย Pediococcus Acidilacticiโย HA-524,ย Bifidobacterium Longumโย Rosell-175,ย Lactobacillus Reuteriย โHA-188,ย Lactobacillus Acidophilusโย HA-122,ย Lactobacillus Plantarumโย HA-119 and vitamin C. It isย currently patent pending.ย
The company then launched the newly patented Skin Clear Biome in 2021, an all-in-one supplement to support gut health, balance skin and address stress-induced skin problems.
Skin-kitsโ
Perretta explained that not only hasย ANP been at the forefront of gut-skin product launches, it has been “ahead of the curve” with other trends too, in particular, catering to theย rising interest inย skincare routinesโ, with skincare ‘toolboxes’ย beginningย to emerge as a trendโ.
ANP was early to explore the concept of offering a comprehensive routine in supplement form, launching Skin Ultimate in September 2017. Theย full “rejuvenating five-capsule facial in a pod” is a 28-day supplement routine designed to protect the skin from within to help reduce the signs of premature aging.
It includesย astaxanthin from the freshwater algaeย Haematococcus pluvialis,โย biotin to contribute to the maintenance of normal skin and hair, CoQ10 for cell energy and repair, omega-3 fatty acids from Epax, omega-6 from evening primrose oil and vitamin A for cell health.
An in-house, 12-week research project conducted on 30ย women between the ages of 40 and 59 with aging skin reported that Skin Ultimate led to improvements in elasticity after as little as as four weeks of once-daily.
The brand also offers a Skin Complete pack, whichย brings togetherย two one-a-day supplements designed to act as “the first step in your skincare regime”.ย
Skin Vit A+ contains vitamin A and vitamin D, and Skin Antioxidant contains extracts of green tea, grapeseed, turmeric root, bilberry fruit, betacarotene, lutein and lycopene to improve hydration andreduce visible wrinkles in the eye contour area.
The newest addition to its portfolio, Skin Moistureย IQ, announced in February,ย includes ceramides from lipowheat oil, hyaluronic acid to keep the structure of the skin firm and plump, omega-3, vitamin A and co-factors designed to work in harmony with other nutrients to “help catalyze essential reactions in the body and the skin”.ย
Product popularityย โ
The gut-skin axis is a growing area for consumer interest and understanding, but product popularity lies in the convenience and novelty of the skin-kits, Perretta said.ย
The skin kitsย are designedย to include all capsules for a day in one blister pack, making it easier for people to travel with the product.
โConsumers respond very favorably to the kits because they can go about their busyย lives or go onย holiday and take just what they need with them,โ Perretta explained. โPeople donโt want to take several bottles of supplements around with them, and when that happens, they stop taking them.โ
She noted that consistency isย key, and the design that allows consumers to keep up theirย routineย ultimatelyย allowsย them to see results and become repeat customers. ย
[ad_2]
Source link