And the supporting role in the weight management category goes to supplements

As a result, some of the go-to natural weight management ingredients are losing market share to up-and-comers that either purportedly mimic the effects of semaglutide weight loss drugs (see #naturesozempic​) or address the nutrient gaps and digestive issues left by suppressed hunger. 

For those more attracted to a measured and sustainable strategy to weight loss—i.e., weight management—there are a growing number of natural metabolism-boosting, stress-reducing and satiety-inducing supplements to support a more holistic approach. 

However, that does not necessarily mean that interest in weight loss has dissipated, SPINS noted in its 2024 Trends Predictions​, but acknowledged that the booming category has been affected by elements like the Keto diet and the Ozempic craze, which has boded better from some supplement ingredients than others. 

“As a result of trends coming from the pharmaceutical industry, blood sugar has taken precedence when it comes to the topic of hunger, satiety and healthy weight,” said Dustin Elliott, senior brand manager at The Vitamin Shoppe. “Currently, berberine is the hottest trending ingredient in this category.”