Brands harness plant polyphenols for weight management

According to Grand View Research​, the global polyphenols market was valued at $1.68 billion in 2022 and projected to grow at a compound annual growth rate of 7.4% to 2030. Popular sources of polyphenols—a class of more than 8,000 compounds found in many plant foods—include grape seed, green tea, apple, citrus, olives, berries, cocoa and coffee beans, algae and pomegranate.

The companies NutraIngredients-USA spoke with for this article noted that market growth for their polyphenol-based ingredients and brands is overwhelmingly positive.

Marcos Lopez, U.S. regional director at Spanish botanical ingredient manufacturer Monteloeder, said the company’s weight management ingredient Metabolaid—a combination of lemon verbena and hibiscus flower extract—can be found in more than 70 finished products around the world, mostly in the form of food supplements.

“Metabolaid is our top ingredient, and it’s having an excellent performance,” he said. “Many brands have trusted our ingredient already across the globe, from MLM, D2C and retail to practitioner brands, with great acceptance among their consumers.”

Luxury and lifestyle brand Bella Grace Global is one of Monteloeder’s customers. The Florida-based company uses the polyphenol-packed properties of Metabolaid (in addition to Nutrition21’s Chromax) in its new BellaTrim product, which launched last year timed to the holidays.

“Launching a weight management product in late October, just before the holiday season and its associated overeating, was deliberate but certainly unusual,” said Mark Miller, chief innovation officer at Bella Grace Global. “It allowed us to engage in the January health and weight management goals with a plethora of testimonials, positive vibes and enthusiasm. To this extent we have had trouble keeping up production as sales have been robust and continue to climb.”