-
ASA cracks down on anxiety claims: Six brands scolded
Active Ad Monitoringโ The ASA is using AI to proactively search for online ads that might break the rules.ย The system uses uses public sources, internal tools and proprietary datasetsย to gather ads from various sources, including social media, search engines and display networks.ย Machine learning models analyze the collected ads to detect those most likely to be…
-
Brand new: Amwayโs longevity and gut health focus, NYO3’s krill oil strategy and more
Amway expands Nutrilite range with longevity, health span, gut microbiome solutions – WATCHโ Amway is paying more attention to longevity, health span, and gut microbiome as it expands the range of products and solutions for its flagship brand Nutrilite. The brand celebrates its 90thโ year anniversary this year and has been looking at how it…
-
CBD boosts sleep quality and immune function: Study
A team of U.S. researchers investigated the effects of either 50 mg daily oral CBD or placebo on mental health, immune cellย function and sleep quantity and qualityย in 28 healthy individuals over a study period of eight weeks. Results showed that daily consumption of hemp-derived CBDย resulted in improvements inย the overall perceived quality ofย sleep and enhanced NK…
-
Unilever talks โexplosive growthโ of its wellness business
In a wide-ranging talk, Lori Lauersen, senior vice president of R&D, Health & Wellbeing at Unilever, said that emerging tools like artificial intelligence, machine learning and digital biology as well as acquisitions and a doubling down on beauty from within, hydration and womenโs health categories contributed to the 20% underlying sales growth of the companyโs…
-
Start-ups: Where to spend and where to save
From commissioning packaging designs to recruiting staff, starting a new food or beverage brand can be costly. So, where should you spend and where should you save? We get the financial lowdown from those who have successfully trodden the start-up path. How much should you invest in a start-up?โ This is a big question, and…
-
Post- and prebiotic supplement lowers blood glucose, study finds
Theย randomized, double-blind, placebo-controlled, parallel-group clinical trial published in the journalย Nutrientsโ studied the impact of supplementation with YMETA, a new concept comprising galacto-oligosaccharides (GOSs) produced through the ฮฒ-galactosidase activity ofย Bifidobacterium breveโ, exopolysaccharides (EPSs) fromย B. breveโย and konjac glucomannan (KGM). The researchers found supplementation over 12 weeks led toย โa significant increase in alpha diversity and butyrate-producing bacteria, with…
-
M2 Ingredients highlights recent ex vivo studies for mushrooms on gut health at IFT FIRST
The companyโs recent ex vivo studies shed light on the impact of various mushroom species on gut health. The results are promising for food and beverage formulators seeking prebiotic ingredients. The studies found that M2โs mushrooms demonstrably boosted the population of good gut bacteria, crucial for overall digestive health, and stimulated the production of butyrate,…
-
Making the first move into menopause-friendly foods
Predictions that the global menopause market could be worth $24.4bn by 2030โ has sparked a burst of innovation in consumer goods, with a growing number of supplements, teasโ and skincare lines, designed to alleviate symptoms, now available. But food has remained a largely quiet area for product development. Thatโs despite campaign groups insisting that food…
-
Thorne Debuts Find Your Way Campaign With Karlie Kloss – Vitamin Retailer Magazine
Karlie Kloss New York-based Thorne announced its Find Your Way campaign featuring entrepreneur, investor, philanthropist and supermodel Karlie Kloss. Find Your Way showcases how Thorne provides personalized solutions to help individuals optimize their health and wellness at every age and stage of life, the company said. Kloss partnered with Thorne to highlight her personal health…
-
New History Supplements Earns Eurofins Certification – Vitamin Retailer Magazine
New History Supplements (Dover, DE) announced it received certification from Eurofins, a global leader in food and pharmaceutical testing. The certification reinforced New Historyโs commitment to excellence, safety and transparency for its pre-workout supplement. Eurofins is known for its meticulous testing protocols and stringent criteria and assessed New Historyโs Dragon Berry Pre-Workout Supplement. This certification…