Mineral salts are making a big wave.
Celtic sea salt is an unrefined, low-sodium sea salt traditionally sourced off the Brittany Coast of France.
A trend on the popular social media platform TikTok is seeing it mixed with water or put on the tongue to improve hydration. This has led to an increase in sales at health food stores across the country.
Selina Naturally (Arden, NC) is the originator of the Celtic Sea Salt brand, which has become a globally recognized product known for its distinct taste and health benefits.
โThe salt is sourced from pristine locations and Selina Naturally guarantees the use of only the highest quality ingredients, providing a pure and simple version,โ said Selina Delangre, owner and CEO of the company. โThe diverse and versatile selection caters to various needs, and the companyโs passion for salt stems from firsthand experiences of the health benefits.โ
The ocean contains more than 90 minerals and trace elements and through careful harvesting, minimal processing and no artificial heat, the minerals can be preserved, according to Michael Sileck III, vice president of sales and marketing at SeaAgri Solutions (Atlanta, GA).
Trace Minerals offers Utah Sea Minerals and ConcenTrace Trace Mineral Drops, which are concentrated liquids naturally balanced to have a full spectrum of trace minerals harvested from Utahโs Inland Sea, according to Dr. Darrin Starkey, director of education for Trace Minerals (Ogden, UT).
โIt is dried in clay ponds using air and evaporation to concentrate it,โ said Starkey. โOnce it has crystallized, it is then gathered by hand. This process allows the water to evaporate off and leave behind a salt chalk full of various minerals found in seawater.โ
Starkey added mineral salts can be used by anyone who is looking to get more out of salt, especially since regular table salt doesnโt supply the necessary minerals.
โAdding mineral salts easily provides minerals into a daily routine without much effort and the trace elements found in mineral salts can provide needed electrolytes and can often easily be added into an individualโs routine by using them for cooking/seasoning of food, or simply taken a pinch at a time,โ Starkey said.
Eden Foods (Clinton, MI) carries a Celtic sea salt in its product line. Michael Potter, Eden Foods chairman and president, noted that people are now beginning to understand the importance of sea salt. He agrees with Starkey that the trace mineral content makes Celtic sea salt more valuable compared to standard sodium chloride (table salt). He added that the bodyโs cellular systems benefit from trace minerals and electrolytes.
โCeltic sea salt is a premium source of electrolytes,โ Potter said. โWhen you take Celtic sea salt, itโs a very smooth transition from the crystalline form to a diluted, hydrated state.โ
Sea Salt Safety
Potter said he doesnโt find the TikTok trend dangerous. However, he said the only โpotential caveatโ would be ingesting too much salt or water, especially in an era when doctors frequently warn patients about sodium consumption.
โI donโt think itโs necessary to put it under your tongue if you add it to your food daily, said Lisa Proctor, manager at The Nutrition Source (West Boylston, MA). โModeration is important here, but the act itself is harmless. Customers are telling me that they do feel more hydrated.โ
Delangre said she is grateful for all the โlove and testimonialsโ shared on social media including the TikTok trend. She trusts her consumersโ common sense but encouraged them to verify information and science.
โThe demand has reached unprecedented levels akin to a tidal wave due to factors such as viral videos, a book I wrote that was published, influential endorsements and enthusiastic customer referrals,โ Delangre said. โThe increased demand has led to challenges in supply and necessitated changes and transitions with attention to maintaining quality.โ
According to retailer Cathy L. Conlon, ND, owner of Acorn Vitamins Health Market (Copley, OH), there are many health benefits of Celtic sea salt including regulating blood pressure, eliminating preventing muscle cramps, building immunity, increasing energy and providing electrolyte balance.
โI think [the trend] is good. It is educating, especially young people, on the benefits of natural health,โ Conlon said. โMany people are beginning to understand the benefit of supporting the body without prescriptions.โ
Keirstyn Johnson, manager and buyer at Vigโs Health Food and Discount Supplements (Lewiston, ID), said Celtic sea salt and other mineral salts are great for supporting hydration and electrolyte levels.
โI personally believe that mineral salts are a vital part to health and hydration,โ Johnson said. โIf you are getting your mineral salts from a quality source, it is absolutely safe and effective.โ
With Celtic sea saltโs popularity, Johnson added her stores suffered from a lack of supply for an extensive period.
โWe were unable to order Celtic sea salt for a solid six months and only ordered Himalayan salts,โ Johnson said. โWe have since brought in another brand called Baja Gold that is very popular.โ
SeaAgri Solutions is the manufacturer and distributor of Baja Gold. Sileck explained Celtic-style sea salt contains lower sodium levels, which can provide a more balanced diet.
โUnrefined sea salts like Baja Gold are a great option to reduce sodium intake and add valuable minerals and trace elements into your diet,โ Sileck said. โAnd even if you arenโt purposefully seeking a nutritional change, Baja Goldโs unique flavor is widely preferred versus traditional saltโs bitter sodium taste.โ
Over the last year, Sileck observed an increased popularity for unrefined salt products. Baja Gold is produced in North America year-round, so it is easy to meet rising demand from consumers.
โMany customers are realizing that most salts today are heavily processed, have unknown origins and lack any mineral nutrition,โ Sileck said. โHealth practitioners and nutritionists are helping to increase awareness and visibility to healthier options. This support has led to increases in demand and sales.โ
Delangre advises consumers to be confident in the purity and the unaltered nature of Celtic Sea Salt products. The company tests for various elements while also ensuring the absence of pollutants such as lead, cadmium, mercury, arsenic, microplastics and microorganisms.
โThe analyses are consistent, and there is evidence that natural, unrefined sea salt undergoes a miraculous process that separates it from potential ocean pollution,โ Delangre said.
Starkey added he has been getting more questions about mineral-rich salts especially as social media draws more attention to the products.
โI think we need to get more minerals into our diets and the TikTok trend is definitely helping get the word out there about the importance of them,โ Starkey said. โI do believe that salt is an important electrolyte, but consumers need to be aware of other full-spectrum, low-sodium options that are available and that can โfeedโ needed minerals throughout the entire day, as well.โVR