Josie Maran Is Launching Hair-Care Products, and This Is Why a Hairstylist Says Argan Oil Is Like Magic Dust for Your Hair

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You know that esteemed list of cure-allsโ€”Aquaphor and WD-40 and Windex and dark chocolate, just to name a fewโ€”that you canโ€™t live without? The people (er, hairstylists) have spoken, and theyโ€™re adding one very special, good-for-everything item to the collection.

Itโ€™s argan oil: a plant concentrate thatโ€™s produced from the kernels of argan trees native to Morocco and Algeria. The nutrient-rich oil is a culinary staple around the world and a common ingredient in plant-based beauty productsโ€”and, according to licensed cosmetologist and hairstylist Gabrielle Dโ€™Ulisse, itโ€™s โ€œmagic dustโ€ for your hair.

โ€œArgan oil is magic dust for your hair because it is a pure, natural ingredient that does not need any other ingredients to benefit your locks,โ€ Dโ€™Ulisse says. Packed with fatty acids (like omega-6 and oleic acid) and vitamin E, she calls it โ€œnatureโ€™s gift to healthy hair.”

Thatโ€™s why internet-favorite beauty brand Josie Maranโ€”beloved for the iconic Whipped Argan Oil Body Butterโ€”is taking its argan-oil playbook and applying it to super-moisturizing, reparative hair care. Snag the just-launched shampoo and hair butter while they’re on sale, and be prepared to feel the magic.

Josie Maran Moisture Plump Argan Shampoo & Hair Butter Duo โ€” $45.00

  • Hydrates and moisturizes hair without weighing it down
  • Plant-based ingredients help strengthen and repair strands
  • Concentrated formula, so a little goes a long way
  • Pricey when not on sale (but worth the investment)
  • Peach and currant fragrance may not suit every taste

Wondering if argan oil is right for your hair type, texture, or troublesโ€”or whether itโ€™s worth trying? According to Dโ€™Ulisse, the oil offers benefits for all kinds of manes. For one, itโ€™s rich in nutrients that nourish and stimulate the scalp, encouraging stronger and longer hair. โ€œThis is perfect for those trying to thicken their hair,โ€ she says. โ€œOver time, applying argan oil will help hair flourish in the perfect environment for stronger hair.โ€

Beyond its thickening abilities, argan oil is rich in vitamin E, which helps heal the hair shaft, protect it from damage, and hydrate your scalp, according to Dโ€™Ulisse. The result? Smoother strands that feel less brittle and more voluminousโ€”especially if you have curly, color-treated, or heat-damaged hair. โ€œCurly strands need extra hydration in order to stay healthy and frizz-free,โ€ Dโ€™Ulisse says, and โ€œover-processed hair (whether it be chemical or heat damage) would benefit greatly from argan oil.โ€

In Josie Maranโ€™s Moisture Plump Argan Shampoo & Hair Butter Duo, argan oil works together with vitamin C and saccharide isomerate, a super-hydrating plant-derived carbohydrate that feeds your scalp and locks in moisture. This combination of high-quality ingredients is exactly what youโ€™d expect from a skin-care maven famous for her nourishing and moisturizing products. And, considering how connected your skin and hair are, it makes total sense that Josie Maran would take the tried-and-true argan-oil formula to your roots.

โ€œBoth hair and skin are made up of keratin, and are made to protect our bodies. Compare your hair to a plant and the scalp to soil,โ€ Dโ€™Ulisse says. โ€œYour scalp, made of skin, needs to be healthy in order for your hair to grow in a healthy environment. Ingredients that will heal your skin will help your scalp and hair in the same way because they have the same makeup. Your scalp and hair will absorb beneficial ingredients just as much as the rest of our skin.”

If you want to get in on the benefits of argan oil for your skin, too,ย now is a great time to stock up on Josie Maran skin care. Tons of best-selling products are on sale for a limited time at QVCโ€”so while you’re upgrading your hair routine, take this opportunity to save on argan-infused complexion essentials, too. Consider it an extra dusting of magic.

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Our editors independently select these products. Making a purchase through our links may earn Well+Good a commission.

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