Kjaer Weis Im-Possible Mascara Review From A Beauty Editor

For a time, clean mascaras simply missed the mark. Because these formulas skip plasticizers (which help the lashes appear soft and bendy), mineral oils (to nail that smooth glide), and PFAS (which secures a smudge-proof, long-lasting formula), they just didn’t deliver the same volume and impact as traditional tubes.

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