OmniActive & CRN Partner to Raise Awareness of Macular Carotenoids Prenatal Needs – Vitamin Retailer Magazine

OmniActive Health Technologies (India/Bridgewater, NJ) announced a collaboration with the Council for Responsible Nutrition (CRN) to highlight the significance of lutein and zeaxanthin isomers for prenatal nutrition at the American College of Obstetrics and Gynecology (ACOG)โ€™s Annual Clinical & Scientific Meeting in San Francisco, CA.

The partnership aims to educate and elevate awareness among obstetricians, gynecologists and other maternal health care practitioners about the role of lutein and zeaxanthin to support maternal and fetal health during pregnancy.

โ€œItโ€™s wonderful to have OmniActive as one of our featured partners during the ACOG annual event to help spread the word on the importance of prenatal nutrition,โ€ said Dr. Andrea Wong, senior vice president, scientific and regulatory affairs at CRN. โ€œCRN continues our efforts in supporting supplement manufacturers and ingredient suppliers in bringing clinically studied products to consumers to help meet their nutritional needs. Advancing awareness at the physicianโ€™s level is a huge part of this equation and this meeting is an effective way of reaching them.โ€

Lutein for Every Age is an educational initiative from OmniActive that focuses on raising awareness of early and consistent lutein and zeaxanthin intake to support eye, cognitive and general health throughout life, the company said. OmniActive remains committed to educating consumers and health care practitioners through various media, digital platforms, in-person events, scientific advocacy and key opinion leaders.

โ€œCurrent evidence supports the preferential accumulation of lutein and zeaxanthin in the human eye and neural tissues during pregnancy, especially during the third trimester. This suggests that lutein may play a functional and protective role in infant visual and cognitive development. As part of our Lutein For Every Age campaign, our goal is to help educate health care practitioners on this latest nutritional science research and the benefits of achieving adequate dietary lutein during pregnancy,โ€ said Deshanie Rai, PhD, FACN, vice president of global science, regulatory and advocacy at OmniActive. โ€œOmniActive is proud to partner with the CRN Foundationโ€™s Prenatal Nutrition Centre to promote awareness among healthcare practitioners on the nutritional relevance of lutein for both mom and baby.โ€

For more information visit OmniActiveโ€™s website or CRNโ€™s website.

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