โ€˜One and doneโ€™ synergistic supplements brand shares key to success

The company, established in 2011, launched its flagship product to support heart health and healthy ageing, following the personal health journey of founder Daithi Oโ€™Connor.ย 

It initially focused on providing one comprehensive powdered formula with 26 synergistic ingredients, which aimed to simplify consumer health routines by promoting a โ€˜one and doneโ€™ approach, Nicola Sainty, business relationship manager, told NutraIngredients.ย ย 

โ€œThe combination of vitamin D3 and K2 works synergistically to place calcium in the correct locations; CoQ10 supports heart health; and antioxidants enhance endurance and sustain blood flow,โ€ she said.ย 

Since the launch of the inaugural product, the company has becomeย the leading supplementย brand in Ireland with an 18.4% market share according to aย Euromonitor Passport report on Consumer Health National Statistic (September 2023)ย she added, something she credits to the brand’s evolution to โ€˜make therapeutic supplements accessible to all demographicsโ€™.ย 

A range for the familyโ€‹

The company now offers nine โ€˜just add waterโ€™ products, designed for both optimal absorption and convenience.

Zest Active, a take on Revive Active, is a product designed for a younger demographic, offering an energy boost without CoQ10 for those who do not require the specific heart and muscle support it provides.ย ย 

โ€œRemoving CoQ10 significantly lowers the formulation cost, and it has become a product for busy professionals, students and shift workers,โ€ Sainty explained.ย 

Joint Complex has become the companyโ€™s UK best seller, containing ingredients to support cartilage, connective tissue, bone health and muscle function.ย 



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