Rugby stars migrate from CBD to mushroom innovation

FourFiveโ€”once known as FourFive CBDโ€”has created a new avenue for innovation by launching three mushroom capsule supplements for daytime energy, bedtime relaxation and holistic health.

Discussing the move, co-founder and rugby star Dom Day told NutraIngredients that whilst sales of the brandโ€™s CBD products are still increasing (although not by as much as hoped or forecast), they have been thwarted from innovating with this ingredient for several years thanks to a clogged Novel Foods processโ€‹, which has hindered their ability to grow.

โ€œThe regulatory landscape is super frustrating as we canโ€™t develop new products or be innovative and that means we canโ€™t grow the market,” he said.ย โ€œIn the short term, we will focus our energy on our mushroom range until we can innovate with CBD once again.”

The new Energy and Focus capsules contain vitamins B6 and B12, Lionโ€™s Mane, Bacopa monnieri, maca root and guarana.

The Bedtime Blend contains reishi, magnesium, passion flower, lemon balm, ashwagandha and L-Tryptophan.

And the multi-mushroom blend contains shiitake, Lionโ€™s Mane, chaga, and maitake mushroom.

The range aims to tap into the growing interest in holistic health solutions that provide benefits for a wide range of health conscious consumers.

“These days itโ€™s more board room than changing room, and high performance now means a solid nightโ€™s sleep, maintaining energy and focus throughout the day and supporting their general health and wellness,” Day explained.

He said that the products performed better than expected right from the starting blocks.ย 



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