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Brand new: Amwayโs longevity and gut health focus, NYO3’s krill oil strategy and more
Amway expands Nutrilite range with longevity, health span, gut microbiome solutions – WATCHโ Amway is paying more attention to longevity, health span, and gut microbiome as it expands the range of products and solutions for its flagship brand Nutrilite. The brand celebrates its 90thโ year anniversary this year and has been looking at how it…
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Beta-Alanine boosts power in high-intensity training: Study
The authors from Madrid, Spain, recruited 27 subjects to receive eitherย 4 grams a day of beta-alanine powder or placebo over the four-week study period to assess effects on neuromuscular fatigue in individuals engaging in HIFT and subsequent sports performance.ย Results showed that beta-alanine supplementation improves measures of vertical jump and power, leading the researchers to…
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Probiotics may boost immune cell function for marathon runners: RCT
Data published in the British Journal of Nutritionโ indicated that 30 days of supplementation with a combination of Bifidobacterium bifidumโ subsp. lactisโ and Lactobacillus acidophilusโ led to increases in phagocytosis in monocytes compared to placebo. โIt may shed light on the possibility of endurance athletes using probiotics to mitigate the immunosuppressive effects of strenuous exercise,โ…
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Heights launches magnesium product to provide health bundle
The new magnesium supplement contains 300mg of elemental magnesium and is designed to meet 80% of the European daily recommended intake in two capsules.ย Despite its primary focus on its flagship products, Vitals and Biotic, Heights responded to high customer demand by introducing magnesium as a standalone product, Lisa Holton, business development lead at Heights,…
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June 2024 launchpad: New products meet dietary requirements, diversify formats
Omega Activeโ Omega Active is an Omega-3 supplement by Ireland-based brand Revive Active, providing 1,362mg of Omega-3 fish oil per two-capsule serving, including 756mg EPA and 504mg DHA. The โthe world’s first omega-3 supplement using a plant-based enteric shellโ features a shell that prevents breakdown in the stomach, aiding absorption and eliminating fishy aftertaste. Recommended…
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CoQ10 reduces exercise-induced changes in vitamin D: Study
The study published in the journalย Antioxidantsโย โinvestigated the effect of 300mg daily of CoQ10 (HydroQSorb) or placebo in 28 men over 21 days in combination with exhaustive exercise.ย “Increased serum vitamin D after exercise has been reported in previous studiesโ, however, this is the first report demonstrating that this process is inhibited by the antioxidant CoQ10,โ…
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Cargill eyes long-term growth with solutions in multiple sectors
โCargill has been active in the nutrition space for over 40 years through early life nutrition, and today, one in 10 babies consume products containing Cargill ingredients,โ he noted during the recent Vitafoods tradeshow. โEarly life nutrition has given us the foundations, and we want to expand on it.โ Boetje explained that the early life…
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Womenโs health webinar unveils major white space for bone health support
Lina Chan, director of womenโs health at retail giant Holland & Barrett, noted during the webinarโ that along with having a longer life expectancy, women are likely to spend more time in ill-health than men. โWe need to help women move away from disease states to a much more proactive attitude, and the way to…
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Why did TikTok ban muscle-building products on its platform?
The platform recently updated its community guidelines to prohibit โfacilitating the trade or marketing of weight loss or muscle gain productsโ, including creatine and protein.ย Where did this come from? โI think this grows out of a perception that in some way certain products that promote muscle building or weight loss are actually causing weight…
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Balchemโs new choline-enriched folate supports pregnancy, life stages
Optifolin is a combination of folate (L-5-MTHF) with the Balchem’s brand of choline, VitaCholine. The ingredient promotes balanced and effective methylation, a process that controls gene expression within the body, a spokesperson said. Optifolin is a patented L-5-methylfolate, with 98% active methylating nutrients, providing seven times the methyl groups found in other folate products. The…