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ASA cracks down on anxiety claims: Six brands scolded
Active Ad Monitoring The ASA is using AI to proactively search for online ads that might break the rules. The system uses uses public sources, internal tools and proprietary datasets to gather ads from various sources, including social media, search engines and display networks. Machine learning models analyze the collected ads to detect those most likely to be…
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Brand new: Amway’s longevity and gut health focus, NYO3’s krill oil strategy and more
Amway expands Nutrilite range with longevity, health span, gut microbiome solutions – WATCH Amway is paying more attention to longevity, health span, and gut microbiome as it expands the range of products and solutions for its flagship brand Nutrilite. The brand celebrates its 90th year anniversary this year and has been looking at how it…
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Study: AI-assisted personalized diet program supports weight loss and gut microbiome health
The U.S.-based digital therapeutics platform, which uses artificial intelligence (AI) models within a scientific framework, sought to investigate the efficacy and impact of its personalized weight-loss program on the gut microbiome. “Specific microbial genera, functional pathways and communities associated with BMI changes and the program’s effectiveness were identified,” the study authors reported in the journal…
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Beta-Alanine boosts power in high-intensity training: Study
The authors from Madrid, Spain, recruited 27 subjects to receive either 4 grams a day of beta-alanine powder or placebo over the four-week study period to assess effects on neuromuscular fatigue in individuals engaging in HIFT and subsequent sports performance. Results showed that beta-alanine supplementation improves measures of vertical jump and power, leading the researchers to…
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Cornelian cherry improves cardiometabolic outcomes: Study
The researchers from Romania and Germany conducted a meta-analysis of randomized controlled trials (RCTs) and included six eligible studies incorporating a total of 415 participants. “The results of the current meta-analysis suggested that supplementation with cornelian cherry may contribute to beneficial effects on certain risk factors linked to cardiometabolic diseases,” they wrote in the journal Nutrients. “Incorporating cornelian cherry…
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Evonik’s probiotic blend improves gluten digestion: Study
The study published in the journal Microbiology Spectrum investigated the gluten-degrading activity of a probiotic blend of seven Lactobacillus and Bacillus strains supplied by German Manufacturer Evonik (marketed as ‘In Vivo Biotics Gluten Tolerance’). The placebo-controlled trial involving 70 healthy volunteers, found that the probiotic enhanced gluten digestion compared to placebo when participants were fed increasing quantities of gluten over 42…
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Probiotics may boost immune cell function for marathon runners: RCT
Data published in the British Journal of Nutrition indicated that 30 days of supplementation with a combination of Bifidobacterium bifidum subsp. lactis and Lactobacillus acidophilus led to increases in phagocytosis in monocytes compared to placebo. “It may shed light on the possibility of endurance athletes using probiotics to mitigate the immunosuppressive effects of strenuous exercise,”…
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Trend tracker: Fish oil supply, innovation in ginseng, krill oil and more
Australia aims to take back China’s no. 1 health supplements exporter spot from the US Australia is aiming to topple the US as China’s number one health supplements exporter – a title which it first held in 2018 – on the back of warming political relations and market-focused NPD. Australia became China’s largest exporter for…
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Heights launches magnesium product to provide health bundle
The new magnesium supplement contains 300mg of elemental magnesium and is designed to meet 80% of the European daily recommended intake in two capsules. Despite its primary focus on its flagship products, Vitals and Biotic, Heights responded to high customer demand by introducing magnesium as a standalone product, Lisa Holton, business development lead at Heights,…
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ASA clocks unauthorized claims in Nutritional Sciences Ltd ad
London-based brand Nutritional Sciences Ltd published the ads on a news website on Jan.7 and Apr.6, 2024, but after the ASA received complaints about the claims made, it ruled the ads must not appear again in their current form. The advert The advert was presented as an online advertorial with a main heading: “NHS arthritis…