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ASA cracks down on anxiety claims: Six brands scolded
Active Ad Monitoringโ The ASA is using AI to proactively search for online ads that might break the rules.ย The system uses uses public sources, internal tools and proprietary datasetsย to gather ads from various sources, including social media, search engines and display networks.ย Machine learning models analyze the collected ads to detect those most likely to be…
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Researchers find vitamins E and B12 influence pregnancy complications
The study,ย published in the journal Frontiers in Nutritionโย andย led by researchers from the Shanghai University of Traditional Chinese Medicine, โconducted Mendelian randomization (MR) analysis and revealed a prominent link between high levels of circulating vitamin E and lower risk of spontaneous abortion (SA). Furthermore, an increased genetic propensity for higher circulating levels of vitamin B12 conferred…
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Observational study finds multivitamin use not associated with a lower mortality rate
“Multivitamin Use and Mortality Risk in 3 Prospective US Cohorts” led by researchers at the National Institutes of Health’s National Cancer Institute, was published recently in JAMA Network Open. The study tracked about 390,000 healthy U.S. adults via questionnaires for 20 years. Detailsย The population studied included adults pooled from three prospective studies: The National…
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dsm-firmenich spotlights Humiome ‘biotic vitamin’ with targeted delivery system
โDiet throughout life is perhaps the key determinant of modulation and composition of the gut microbiome,โ explained Dr Robert Steinert, HNC Principal Scientist at dsm-firmenich, during a presentation of the ingredient at the tradeshow earlier this month. “The problem with diet is we are not following a gut microbiome healthy diet on a daily basis,…
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Phytaphix launches botanical blend to manage MS symptoms
Conor Kerley, PhD, nutrition researcher and company founder, introduced his polyphenol-packed plant brand in 2020โ after delving into botanical research as a means to try to manage his symptoms of MS –ย an autoimmune condition impacting nerve cells in the brain and spinal cord. The brandโs most recent product Neuro Phix entered the market this month…
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Lonza launches aromatic capsule coatings at Vitafoods Europe
Introduced at the Vitafoods trade show in Geneva earlier this month, the new capsule coating solution uses natural essential oils to enable brands to create multi-sensory โmomentsโ for consumers. “AromatiQ unlocks a multi-sensory experience for the consumer,” Zain Saiyed, head of global product development and innovation, told NutraIngredients at the trade show. “Consumers are looking…
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Vitafoods: Sleep takes center stage
On the Givaudan stand, the supplier showcased a Cereboost ginseng gummy to support focus, attention and memory, with the flavor masked by a strong and refreshing mint flavor to contribute to the โmental boostโ consumer experience.ย โThe mint flavor should give you some refreshment and also some benefit for your brain so not only the…
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โItโs a new market for ubiquinolโ: Study highlights CoQ10 formโs menopause benefits
With chemical structure 2,3-dimethoxy-5-methyl-6-decaprenyl-1,4-benzoquinone, CoQ10 is also known as ubiquinone because of its ‘ubiquitous’ distribution throughout the human body. Kanekaโs ubiquinol is the reduced form of the ingredient and has been shown to have higher bioavailability than ubiquinoneโ. CoQ10 plays a vital role in the production of chemical energy in mitochondriaโthe ‘power plants’ of the…
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IFF launches solutions for menopause and modern healthy agers
The global health ingredient supplier launched six conceptsย containing a range of Howaru probiotics, botanicals, vitamins and minerals, aiming to cover the main symptoms of menopause,ย all backed byย GenMโs โM-Tickโโย menopause friendly symbol. โWe launched our partnership with GenM lat last yearโs Vitafoods, and this year we see many customers understand this opportunity,โ Vanessa Azevedo, IFFโs global product…
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dsm-firmenich’s faster-acting vit D gains novel food approval
Clinically backed by more than 15 human studies, ampli-D is a calcifediol (calcidiol) ingredient that helps raise blood vitamin D levels 2.5 times faster and more effectively than conventional vitamin D3โ. The official EU authorization, which comes three years after EFSA green lighted the ingredient’s safety and bioavailability profileโ, approves ampli-D for a maximum daily…