With increasing consumer interest in holistic wellness, the trends to watch are reflecting a shift towards a more integrative approach to beauty.
Scalp careย โ
Hair growth cycles are known to be affected by age, stress, hormones, and vitamin deficiencies, which can prompt weakness, damage, and excessive shedding.ย
But lately, haircare has shifted to focus on scalp health, as brands are placing greater emphasis on incorporating ingredients that promote a nourished scalp, Marie Drago, founder ofย probiotic skincare brandย Gallinรฉe, explained during NutraIngredientsโ Probiota conferenceโ.
“Todayโs more ‘holistic’ view of beauty is very beneficial to this market, as is awareness that the less you put on your skin, the better for its health. The scalp is a really rising area in the skin microbiome because there is a trend for skinification of hair care and the more you treat your scalp the more you treat your hair,โ she noted.
UK hair brand Glowwa launched its inaugural โHair Foodโ as an all-in-one supplement to support hair growth and reduce shedding. It includes biotin, B12, folic acid, zinc, lysine, MSM, niacin, B5, B6, vitamin C and coconut water.
Similarly, Australian wellness brand Vida Glowโs once-daily Hairology Capsules are designed to reduce hair thinning. It includes patented organic pea sprout extract AnaGain whichย has been found to reduce hair lossโ, brown seaweed extract toย support healthy thyroid hormonesโย which can help control the growth of healthy hair follicles, and zinc, selenium and biotin.ย
And UK-based Viviscalย has launched โScalp Nourishโ, designed to support a healthy scalp with hyaluronic acid, biotin and antioxidants to fortify root follicles. All Viviscal products also includeย marine protein complex AminoMar C, which has been found to helpย new cell growthโ.
Toolboxesย โ
As skincare enthusiasts are seeking holistic approaches to beauty and wellness and interest rises inย established skin care routinesโ, skincare ‘toolboxes’ areย beginning to emerge as a trendโ.
The supplement and skincare brand Youโre Looking Well (YLW) launched in November 2023 with a โcarefully calibrated routine of science-backed skincare and supplementsโ that comprises a day cream, a day pill, a night cream, and a night pill โ designed to work in harmony.
The supplements aim to support the gut microbiome, whilst the topical formulations bolster the skinโs unique ecosystem of bacteria, according to head of nutrition at YLW, Sophie Medlin.ย
Japanese brand Lycopure is centered around BH Tomato, a โfunctional tomatoโ claimed to contain four times more gamma-aminobutyric acid (GABA) – recognized for itsย calming propertiesโย – than a standard tomato.
The brand offers a kit containing a topical serum designed to maintain the elasticity of the skin, a 50ml โshotโ to improve sleep quality, skin health and mood, and a 10g jelly shot for stress relief.ย
And UK-based brand Advanced Nutrition Program offers โSkin Completeโ, bringing together two one-a-day supplements in a pack to act as โthe first step in your skincare regimeโ. Skin Vit A+โ contains vitamin A and vitamin D, and โSkin Antioxidantโ contains extracts of green tea, grapeseed, turmeric root, bilberry fruit, betacarotene, lutein and lycopene.
Sun protectionโย
Sun protection has catapulted in popularity in recent years as consumers have realised the huge anti-aging benefits.ย
And asย studiesโย emerge on the effect of blue light on skin, protection against both environmental and electronic pollution becomes key for formulations, and brands are beginning to explore the opportunities that ingestibles can offer against UV protection.ย
French brand Jaldesโ โOxelio Protectโ is a supplement designed for protecting fair skin from UV damage. It contains tomato carotenoids Lycopene and Beta-carotene toย protect skin against the sun’s raysโ, which contribute to the premature aging of skin. The product also contains zinc, selenium and vitaminsย C and E to help protect cells against oxidative stress triggered by sun exposure.
And the Spanish Cantabria Labsโย sun protection brand โHeliocareโ has launched an oral supplement designed to โoffer an internal line of defence against harmful UV radiationโ. The product is formulated to offer free radical defence with the patented ingredient Fernblock, derived from the fern Polypodium leucotomos, suggestedโย to defend skin cells from damage caused by the sun and protect skin cell DNA.
Teenage acneโย
As the demand for specialized wellness solutions surges, teenage skincare supplements are gaining prominence, with B vitamins a prominent ingredient across the board for hormonal balanceโ.
Wild Nutrition, the womenโs supplement brand based in England, has released โFood-Grownโ, a daily multi-nutrient designed for teen girls. Vitamin B6 is included to contribute to the regulation of hormones to reduce acne, and riboflavin, niacin and vitamin B12 and vitamin C are included to contribute to reducing fatigue.
The herbal supplement brand HRI from the UK, has released โTeen Skinโ, which includes botanical extracts and live cultures for gut health, designed for teenagers and young adults to โkeep their skin spot-freeโ. It contains B vitamins to regulate hormone activity and aid energy release, chromium to balance blood sugar levels, and antioxidants eight berry extracts to help protect cells from oxidative stress.ย
And US wellness brand Codeage has added โTeen Clearface+โ to its product lineup. The formula, designed for those aged 12 to 18, combines vitamins A, C, D3, and E, and zinc, selenium, copper, manganese, and chromium. It also includes vegan omega-3, a skin probiotic blend, pantothenic acid, niacin, and iodine to further provide clear skin support, as well as organic fruit powders and amino acids.