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So youโre interested in nutrition coaching?
Great! Itโs a smart move for the right person.ย
Iโve seen the power of it firsthand in our Online Coaching Program, with folks making small nutrition adjustments with big results.
But before you go and hire a nutrition coach, read this guide!
You see, in many places โnutritionistโ is an unregulated term, so not all nutrition coaches you find will be equally qualified.
So letโs tell you what to look out for and whether you even need a nutrition coach to get started.
Hereโs what weโll cover:
Letโs do this thang.
What Does a Nutrition Coach Do?
Nutrition coaches guide peopleโs dietary habits to improve their health, body composition, or athletic performance.
To do this correctly, a nutrition coach will need to know the science behind:
- How different macronutrients (protein, fat, and carbs) affect the human body.
- Calories, metabolism, and energy balance.
- The vitamins and minerals found in our food.
In a nutshell, a good nutrition coach will know how to properly nourish the human body.
They can probably also tell you a little bit about nuts and their shells!
But being an expert in nutrition science is only half of it. The other half is people.
Yep, a nutrition coach also needs to be an expert on folks like us. Otherwise, itโs hard to help people develop new habits.
Because sure, a chicken salad for dinner could be a smart move.
But how do you make that realistic for someone like Mason, whoโs constantly working and studying?
Thatโs where a coach comes in.
To be done well, nutrition coaching needs to include โbehavior change,โ which enters the realm of psychology.
So a nutrition coach needs to be an expert on two things:
Without the second bullet, youโre just handing out good advice that no one will ever use.ย
Before we go on, I will mention that through NF Coaching, we not only work on nutrition. But we also help build sustainable workout programs too! The goal is really to come at fitness from every angle, including exercise, nutrition, and mindset. Weโve learned this is the key to making changes that LAST.
If youโd like to learn more about it, you can scope out our program right here:
Okay, letโs talk a little more about how a nutrition coach can help.
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How Can a Nutrition Coach Help Me?
There are all sorts of things a nutrition coach can help us with.ย
For example, a good nutrition coach will provide:
#1) ACCOUNTABILITY
This is one of the top reasons people hire a coach in the first place. When we survey those who join NF Coaching, itโs often the number one reason folks join the program.
Thatโs because knowing what to do is one thing. Doing it is quite another.
When weโre accountable to someone else, whether itโs a coach or even a friend whoโs on a similar mission, weโre more likely to follow through.
Heck, itโs one of the reasons Rebel Leader Steve has a strength coach, despite running a fitness company.
Hereโs what Steve says about it:
I know when my coach asks me about my workout, I donโt want to let him down. So I just do the workout.
The same accountability can happen with nutrition.
For example, if we make a plan for meal prep on Sunday afternoon, weโre more likely to do it if we know our coach will ask about it on Monday.
Accountability can often be the missing piece for starting long-lasting change.ย
#2) A PERSONALIZED APPROACH
Itโs really easy to go online and find a bunch of free recipes for healthy meals.
For example, here are 26 such recipes.
While these recipes can be a great starting point, they often wonโt help with individual challenges:
- What if we donโt have any time to cook?
- What if we have to deal with food allergies?
- What if we want to eat the same dinner as our family?
Thatโs where the help of a coach can be a game-changer.
They can offer specific recommendations around our unique challenges (and we all have unique challenges). Plus, they can check in with us to make sure their solutions are working.
If those solutions arenโt working for us โ nbd. Theyโll brainstorm new strategies we can implement.
This personalized solution can be very helpful if we havenโt had much success with a โright out of the boxโ approach.
#3) EXPERTISE
I mentioned earlier that a nutrition coach needs to be an expert on human nutrition.
This is helpful, so we donโt have to worry about:
- Is Keto the best strategy for weight loss?
- Why have so many people had success with Paleo?
- How does OMAD fit into this?
While itโs good to be curious about different diets, a nutrition coach can help separate fact from fiction when it comes to healthy eating.ย
Otherwise, we might get tricked into following some terrible โcrash dietโ or some social media โfad diet.โ
#4) GUIDANCE AROUND โHOW TO EATโ
Most people approach proper nutrition around โwhat to eat.โ Just as important, however, can be โhow to eat.โ
For example, a nutrition coach can help us develop skills around:
- Eating mindfully and slowly. Our bodies take a while to recognize itโs full. Thatโs why slowing down and concentrating on our meals can help with portion control. Some skills that might help include using a meal timer, putting the fork down between bites, and eating without the TV or our phone (i.e., no distractions).ย
- Recognizing hunger and fullness cues. Sometimes, we eat just to eat. Maybe weโre more bored than hungry. Maybe weโre stressed and find ourselves emotionally eating. To help fight this, we can keep a โHunger and Fullness Journal.โ With our journal, we rate our hunger from 1 to 10 before eating anything. If itโs less than 6 or 7, maybe we pause for 30 minutes or so and check back in later. Itโs the same idea for our fullness. Weโll pause during the meal so we can ask โHow hungry am I still?โ If our hunger has subsided, maybe we save the rest of our food for later. The goal is to get to know our bodyโs hunger signals again.
- Creating a schedule for meals. Most people do best with eating on some type of routine. Breakfast, lunch, and dinner at roughly the same time. Our body will pick up on this and naturally get hungry at the times we normally eat.ย
In our Online Coaching Program, weโll often assign missions to work on a โhow to eatโ skill for the week:
- โThis week, how about we put down our fork between bites?โ
- โWhat if our next mission is to eat without the TV on?โ
- โHow do you feel about having dinner at the same time this week?โ
These missions are discussed and built between the coach and client, so we can custom-make the best plan for you! After a few months of this, it can be surprising just how different our eating habits look.
#5) TOOLS FOR BUILDING HEALTHY HABITS
One of our head coaches is fond of saying โThe secret to our program is we build long-term healthy habits together.โ
Sure, itโs great if someone can work out 2x a week and eat healthy lunches every day for a month.
But itโs even BETTER if they can do it for the foreseeable future.
The difference between the two?ย
Making them long-term habits.
A habit is something we do all the time, without much thought. Like bruising our teeth in the morning or showering at night.
We want our healthy eating behaviors to join this mix.
If a year from now, weโre still practicing the actions our nutrition coach recommended, then weโll call that a major win.
Hiring a nutrition coach can absolutely be worth the investment if we continue our healthy habits after our time together is over.ย
Next, letโs talk about what separates a dietitian from a nutritionist.ย
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What Is the Difference Between a Dietitian and a Nutritionist?
The big difference between a โdietitianโ and a โnutritionistโ is the formal education required and the regulations that govern the use of the title.ย
While they both have their time and place, itโs important to understand the difference between the two:
- Dietitians treat disease through nutrition and will often work within hospitals. For example, they might prescribe a diet to a patient with diabetes to help manage blood sugar levels. Theyโll likely hold the title of Registered Dietitian (RD).
- Nutritionists work with the general population to develop healthy eating behavior, often to meet a clientโs personal goal. You might hear them referred to as a โNutrition Coach.โ
Throughout most of the world, the title of โdietitianโ is regulated by a governing body, like the Academy of Nutrition and Dietetics in the United States.[1]
While some states and countries do regulate the title of โnutritionist,โ the requirements are often far less rigorous.ย
Hereโs another way to think of it: all โDietitiansโ can likely call themselves โNutritionistsโ but not all โNutritionistsโ can call themselves โDietitians.โ
To become a dietitian in the US you need to:
- Earn an accredited bachelorโs or masterโs degree
- Complete an internship
- Pass the Commission on Dietetic Registration (CDR) exam
- Obtain the appropriate state license
- Maintain said state license
What does it take to become a nutritionist?
Well, depending on where you live, it could be nothing.
Yep, you could print a business card with โnutritionistโ on it and get to work.
Now, obviously, thereโs a big difference between calling yourself a nutritionist and actually helping people.
Yeahโฆ
However, that doesnโt mean a nutrition coach canโt be beneficial.ย
Since the barrier to entry is lower, itโs often more affordable to hire a nutritionist or nutrition coach.
Plus, a nutrition coach will often work alongside a dietitian, helping to facilitate their prescription.
Much the same way an orthopedist might work with a physical therapist.
Next, letโs chat about some certifications we can look out for if we want to hunt down a well-trained nutrition coach.ย
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What Certifications Should a Nutrition Coach Have?
There are quite a few certification programs out there for nutrition.
Some are great!
Some areโฆnot so great.
Letโs chat about some of the legit ones.
Here are some certifications to look for if weโre going to hire a nutrition coach:
#1) PRECISION NUTRITION CERTIFICATION LEVEL 1 (PN1)
One of the most well-respected certifications for nutrition comes from Precision Nutrition.ย
In fact, when we hire coaches, itโs one of the qualifications we look out for!
PN states thereโs โno best diet for everyoneโ and instead believes coaches should help their clients find the individualized nutrition plan that works best for them.
Theyโre one of the best in the business, and their curriculum has had a big impact on Nerd Fitness Coaching.ย
#2) INTERNATIONAL SPORTS SCIENCES ASSOCIATIONโS (ISSA) NUTRITIONIST CERTIFICATION
ISSA is an education company that does certifications for personal training and strength coaching.
They also offer a Nutrition Certification that is pretty well done.ย
#3) THE NATIONAL ACADEMY OF SPORTS MEDICINE (NASM) NUTRITION CERTIFICATION
NASM is another name well-respected in the fitness industry.ย
While they mainly certify personal trainers, they also offer a comprehensive nutrition certification.
Now, these three companies arenโt the only organizations that do good work with nutrition certifications. But this can start to give us an idea of things to look out for when seeking out a nutrition coach.
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Signs of a Good Nutrition Coach (and Signs of a Bad One)
Not all nutrition coaches will be created equal:
- A good coach will work with us to develop a healthier relationship with food, focusing on habits that will help us reach our goals.
- A bad coach will just tell us to eat more broccoli (thanks Coach, super helpful).
Outside of the credentials we discussed in the last section, here are some other signs to look out for:
#1) They ask us a lot of questions
A good nutrition coach will want to learn about us before they recommend anything.
Theyโll ask us questions like:
- What are your goals?
- Whatโs been your previous experience with weight loss or gain?
- How do you normally eat today?
- Whatโs your schedule like?
- What other priorities do you have?
Without this information, itโs very difficult to help someone.
If a nutrition coach doesnโt ask us a bunch of questions, thatโs a huge giant red flag.
#2) Theyโll work with us to create an action plan
The name of the game here is โlong-lasting change.โ
To do that, habits need to be created TOGETHER.
If our coach just tells us what to do, without any input from us, it might fall flat.
For example:
- If a coach tells us to batch cook on Sunday, but we donโt know how to work an oven, this wonโt fly (hereโs how to cook some easy meals btw).
- Letโs say we want to eat dinner with our family. Well, our coachโs advice to eat the same thing over and over might cause our kids to revolt (โChicken AGAINโฆgagโ).
If a coach creates a plan that never addresses what we can do or what we want to do, itโs destined to fail.
#3) Theyโll monitor our progress
Any halfway-decent coach is going to check in frequently for a status update.
As they say, that which gets measured gets managed, so a good nutrition coach will gather data on things like:
- Body Measurements. How much we weigh, waist circumference, etc.
- Strength. If weโre trying to grow strong, our coach might check to see if weโre increasing in weight with our resistance training.ย
- Lab test results. Maybe we have some health metrics, like cholesterol levels, weโre trying to change.
- Compliance. Letโs say we have a goal of eating a vegetable with every dinner. Are we actually doing it?
- Confidence. Our confidence levels can often be a good indicator of how weโre doing in a program.
If a nutrition coach doesnโt check in on how youโre doing, consider that another big red flag!
#4) Theyโll base their recommendations on outcomes
A good nutrition coach is like a scientist.
Their recommendations are almost like experiments. Theyโll ask themselves questions like:
- Did my clients perform their assigned tasks?
- Is it helping them with their goals?
- Are they enjoying themselves?
Like any good scientist, they wonโt judge the outcome.ย
If under certain conditions an experiment catches fireโฆwellโฆwe now know what will set the experiment ablaze.
โDay 9โฆstill catching fire.โ
So a good nutrition coach will constantly reflect on what our feedback means:
- Scenario โ โAfter working on it all week, my client still doesnโt have enough time to make breakfast.โย
- Possible Solution โ โPerhaps we should propose making a protein smoothie the night before?โ
- Scenario โ โDespite the changes weโve made, my client hasnโt been losing weight.โย
- Possible Solution โ โMaybe itโs time for a food journal, so we can both see how many calories theyโre eating?โ
- Scenario โ โMy client easily obtained protein with every meal last week.โ
- Possible Solution โ โMaybe we should scale this up, and include a vegetable with every meal now too?โ
Thatโs why a good nutrition coach is constantly changing their action plan, based on the outcomes they see and record.
#5) They know when to refer out
There are some things a nutrition coach canโt help us with.
That would be any kind of medical intervention.ย
If we need someone to โprescribeโ a diet to treat any kind of disease (Crohnโs, Hashimotoโs, etc.), weโll need an actual Registered Dietitian or other medical professionals to do so.
While a nutrition coach can help with the implementation of that treatment (โHere are some ways to get more iron in your dietโ), the actual treatment needs to come from someone properly qualified.
Plus, a good nutrition coach will understand this. Theyโll recognize their own lane and know when itโs time to refer out (and might even have some recommendations if you donโt know who to talk to).
ย
How Much Does a Nutrition Coach Cost?
The cost of a nutritionist is really going to be variable.
But you can expect to pay $50 to $150 for a one-hour session with a nutrition coach.[2]ย
Note: Insurance will generally not cover a nutrition coach or nutritionist unless they are a registered dietitian.
This leads to another questionโฆ
How much does a registered dietitian cost?
Again, itโs variable, but you can expect to pay somewhere between $100 to $200 for a one-hour session with a dietitian.[3]
This might be covered by insurance, but usually only when thereโs a diagnosis that requires nutrition counseling.ย
If the cost of a nutritionist seems too high, it might be worth consideringโฆ
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Do We Even Need a Nutrition Coach? (or How to Simplify Nutrition)
Before we go out and hire a nutrition coach, it might be worth asking ourselves a couple of questions:ย
Am I making this harder than it needs to be?
Could I benefit from making nutrition super simple?
As Coach Staci explains in the video above, overcomplicating nutrition could look like this:
- Weighing all our food.
- Calculating the correct macronutrient split.
- Daily fasts.
Now, thereโs a time and place for all this. But thereโs also a time and place to ignore it.
Coach Staci has had clients absolutely convinced they had to weigh their food to lose weight.ย
Theyโll start out good, weighing everything they eat. This generally only lasts for a week or so, because they quickly grow annoyed at the overwhelming amount of work involved!ย
So they quit.ย
Instead of this, maybe we start off smaller and simpler.
To improve nutrition, try these three things:
- Have a glass of water with every meal.
- Have a lean source of protein at every meal.
- Have a vegetable with every meal.
Thatโs it! Letโs just do those three things.
Donโt worry about Keto, Paleo, or Plant-Based.ย
Just make sure to drink enough water, get plenty of protein, and eat lots of veggies.
Then we can worry about all sorts of complicated nutrition stuff.
ย
Is a Nutrition Coach Worth It?
Ultimately, the question of whether or not a nutrition coach is worth it will come down to a few things:
- Our goals
- What we need help with
- What kind of coach is available to us
If it can be done on our own, great!
Iโve seen all sorts of Rebels grab a map and make their way to Mordor.
But, Iโve also seen lots of Rebels whoโve benefited from their very own Gandalf.
Someone who knows the way, and has helped people achieve similar goals.ย
A good nutrition coach can 100% be thisโฆif we find the right one.
Remember, โnutritionistโ isnโt always a regulated term, so do a little research before jumping in.
Hereโs something else to consider: some personal trainers ALSO offerย nutrition coaching.
Many coaches are combining traditional personal training services like programming workouts alongside nutrition counseling, since the two can often be dependent on one another.
Thatโs more or less the basis of NF Coaching. Our coaches customize exercise routines, plus help our clients build healthy habits around nutritious eating (done all online).
Weโve found that lasting success often combines BOTH diet and exercise, so we donโt ignore either.
Plus, itโs often a better value to bundle both services together.
If youโre interested in seeing if one of our coaches can help you adjust your nutrition ( while also growing stronger), you can see if weโre a good fit for each other right here:
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How to Hire a Nutrition Coach (Next Steps)
So youโve decided you want to hire a nutrition coach?
Sweet!
Hereโs what to do:
- Determine goals. We donโt want to start this process blindly. Figure out some goals and write them down. Any good coach is going to ask us about them right away.
- Formulate the scope. Do we need a medical professional for a prescribed way of eating? Or can a more generalized approach work? Do we want to meet someone in person or online?
- Compare qualifications. Anyone can throw the word โnutrition coachโ on their resume. So look at their qualifications. Are they certified? Do they have a track record for helping people? Donโt hire the first nutrition coach found. Do some research!
- Determine what โsuccessโ looks like. How will we know if weโre on the right track? Is it eating more vegetables? Losing 10 pounds? Ask what a successful result will look like.
- Get started. Write out some goals, do your research, and then act! Hiring a nutrition coach isnโt like getting married โ we can always leave our coach after a month or two. Donโt let the search for the โperfect coachโ prevent us from getting started.
That should help with hiring a nutrition coach.
Alright, I want to hear from you now:
Are you considering hiring a nutrition coach?
What behaviors do you need help with?
Any tips for hiring a good coach Iโm missing?
Let me know in the comments!
-Paul Aguilar
PS: Make sure you check out The Nerdโs Guide to Healthy Eating for tips on how to make small tips on how to improve your nutrition.ย
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Photo source: In 2015, the first woman coach was hired by a Major League Baseball team., ยฉEkaterina Minaeva/123RF.COM, Four Bricks Tall, Not All Heroes Wear Capes, Mr. Bundit Chailaipanich/123RF.COM, ยฉrosinka79/123RF.COM, ยฉLightfieldstudios/123RF.COM, bicycleย
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