What to expect at Vitafoods Europe 2024

The eventย in Geneva, Switzerland (May 14 to 16),ย will host over 20,000 visitors from over 160 countries and 1,100 exhibitors across 70,000 m2 at the Palexpo exhibition center, making it one of the biggest events in Vitafoods Europeโ€™s history. ย 

โ€œGeneva has been a part of the Vitafoods story for over two decadesโ€”and as a result a key part of the global nutraceutical community,โ€ Julien Bonvallet, group brand director at Informa Markets, told NutraIngredients.ย โ€œWeโ€™re looking forward to being at the Palexpo to celebrate for one last time before our relocation and the start of the next chapter for the event.โ€ย 

After 26 years in Switzerland, VitaFoods Europe will relocate to Barcelona in 2025.


Returning features will include the Vitafoods Insights Theatre, the Vitafoods Europe Conference and the Future of Nutrition Summit, but this year they will be joined by a newly expanded Finished Products Area.

โ€œThis section of the event will provide more opportunities for contract manufacturers and private label producers to connect with retailers, distributors and brand owners,โ€ Bonvallet said.

This will be accompanied by a new Technology and Equipment Area spotlighting nutrition innovations that are pushing boundaries, created in response to growing visitor demand.

Demographic shiftโ€‹

The demographic of Vitafoods Europe has evolved over the years, as the lines increasingly blur between dietary supplements are other sectors such as food and beverages and pharmaceuticals.

According to Bonvallet, this shift is reflected in the makeup of Vitafoods Europe visitors over the last two decades, which now represents businesses across the entire value chain.ย 

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